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  • Customized Point of Purchase (POP) Displays

    Posted on December 8th, 2009 admin No comments

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    Are your products in view when it’s time to make a purchase?

    Hire a POP display to be your full time sales tool.

    Point of Purchase Displays can be used in traditional ways at retailers or distributors but they are also great sales tools.  CalCo can custom design a POP display for your product which can be utilized in many ways. A well done POP display can not only provide information about your product but it can grab attention.  It draws consumers to investigate your product first and ultimately buy it over your competitors because information and awareness make the sale.

    POP displays are typically used to promote new lines or products but even an older product can benefit from the being in the spotlight.  People are drawn to POP’s because they are visually compelling but also because they tell a story about your product by showing its benefits.  Often this can be the deciding factor in making the sale.  The point is to get your product visible and show the unique attributes which make it superior to your competition.

    POP displays are made from a variety of products and in a variety of ways.  Some are simple while others are very complex.   There are as many kinds of POP displays as there are products. We specialize in working with industrial products and making them accessible and easily understood. For this reason our POP displays are high quality and durable so they can withstand some of the different environments in which they are displayed.  Our POP’s have been used in warehouses, lobbies, distributors offices, and have traveled on sales calls.  There are a myriad of possibilities when it comes to designing your display.  Let CalCo know how you want to use it and we can help you come up with a great design that will attract attention, give your customers knowledge of your product and ultimately, make you look good.

    To contact CalCo call 847-639-3858 or click here for contact information.

  • The Buck Stops Here

    Posted on November 20th, 2009 admin No comments

    Publication1Your company uses a variety of vendors for certain products or services every day, making make life easier for everyone. So do we.

    Your company probably uses a few providers that actually make life more difficult for you or your coworkers. Same here.

    On Monday one of our primary vendors emailed to let us know that our project with them was complete. . .Great.

    This was typical and expected. . .

    However, the details on getting the order back to us were left out, forcing us to stop what we were doing, contact them about it and make these arrangements ourselves. Done.

    Once the items were received, we found quality issues on practically every piece that was delivered. Where was the quality control??

    We would have sent the entire order back to be redone from scratch, except that we needed these pieces for a larger project that our client was expecting on time. We had to stop what we were doing (again) and fix every mistake and flaw to bring this project back up to our high standard of quality, (which our client expects).

    Everything worked out in the end, our client was thrilled with the final result and his coworkers were equally impressed with the craftsmanship and attention to detail, (and the shipping was arranged without our client’s involvement whatsoever).

    So the extra effort on our end resulted in a great experience for our client. We love that.

    The vendor’s actions, on the other hand, had to be managed, monitored and corrected.   Is this the case with some of your providers?

    Communication and responsibility are the landmarks of a company you can trust for the long term. The reason companies like CalCo have been around for over half a century, is because they are trusted, respected and are the go-to guys when quality and professionalism are important.

    Did you know that CalCo can handle your POP displays, your screen printing, your photography, your display storage, your prototyping, your sales cases, your website design, your 3D animation, your metal finishing, your large format printing, your digital image manipulation, and many of the other items you struggle with every day?  It’s true.

    Please call 847-639-3858 or email to see if your project can be handled correctly this time by CalCo, let us handle the problems so you can just sleep easy for once.