A Training Engine Cutaway Tells the Whole Story

How exactly does an engine work? What is the difference between a gasoline and a diesel engine? What is an EGR cooler?

When it comes to training people on the common principles and uncommon details that every single engine contains, nothing beats a full size cutaway of an engine. Whether on a moveable piston engine, a static turbine engine or any other kind of engine, training departments across the globe rely on the realistic detail of an actual engine cutaway to best relay standard and model specific information to students.

At CalCo, you can be sure that widest viewing angles for the most cost effective prices can be achieved with the same high level of attention to detail as found in trade show floor displays. The finish level may be a bit subdued, but the longevity of the training equipment and quality of craftsmanship is just as high.

Training engines highlight the areas you want to teach and give a working knowledge of how the engine functions. Whether an entire engine or just a few key components, CalCo puts together just the right model to help you describe the part relationships and stories behind new or complex technologies.

Add color coded passageways to clarify the function of each section, custom cutaway areas exposing internal parts and paint to emphasize the parts of the engine you want to draw attention to.

A professional photography shoot of the training engine can be included to add to the training materials provided to students as well. Employees, distributors or anyone in the training session can follow along with the materials, make notes and leave with a visual reminder of the session. These trainees will have an easier time remembering the parts when they are color coded, they can remember the key points of the product when they are highlighted and they will remember the training when this unique engine is used.

A recent article in Industry Week discussed the importance of assessing your needs and using relevant materials. To access the article click here.

Training is more dynamic when it is hands-on and with a visually stimulating and interactive product it can be even more exciting. Let CalCo help to make your training sessions memorable!

Call CalCo at 847-639-3858, click here for contact information or visit CalCo’s Facebook page.

How about an Engine Cutaway for your Lobby Display?

CalCo specializes in trade show, sales and lobby displays, especially product cutaways. Our own lobby has many examples of our work and is getting crowded so we are offering two cutaway engine displays for sale. If you need a display and don’t want to customize it yourself one of these may be the solution.  Both displays are engine cutaways with interior and exterior paint, colored passageway paint, cutface paint and plating of metal parts.  They are mounted on custom stands, one wheeled and one stationary with a VW base.

For more pictures, details or pricing of these engine cutaways or a customized display please contact Chris at CalCo at 847/639-3858.

Ideas for Trade Show Displays from CalCo

Our goal is to make your job of displaying your product easy whether it is at a trade show, at a sales call or in a training center.  We want to provide a customized solution for your product to show it in its best light.  Your satisfaction is our first priority.  With that in mind we have written some in-depth articles with ideas for displaying your product and we are trying to give you new ways to get information.  We have posted some informative articles about engine cutaways, trade show displays, shipping containers/case options and working models.  These articles give an overview of some choices for your displays and what CalCo can help you create.  Click on the links below to read these articles:

http://ezinearticles.com/?Tradeshow-Display-Options-for-Industrial-Manufacturers&id=6031914

http://ezinearticles.com/?Working-Models-Stop-Traffic-at-Trade-Shows&id=6148995

http://ezinearticles.com/?Engine-Cutaways:-How,-Why,-Who&id=5807313

http://ezinearticles.com/?Find-the-Right-Freight-Shipping-Container-or-Case-to-Handle-Your-Trade-Show-Displays&id=6314075

In addition, CalCo has a Facebook Page!! “Like” us on Facebook and get all the latest NEWS from CalCo directly. Browse our photos for ideas, ask questions and let us know what you think. We want to hear from you!

Get more ideas on our website at www.calcocutaways.com or look through our past articles on this site. To contact us call 847/639-3858,  click here for more information or visit us on Facebook.

“Your Product is our Profession!”

Manufacturing Trade Show Season is in Full Motion

Navistar Booth at MATS 2011

Spring and Fall have traditionally been the busy months for manufacturing trade shows and this year is starting off well.  We attended the 40th Anniversary of the Mid-America Truck Show in Louisville, Kentucky which was held March 31-April 2.  The auto industry problems of the last few years seemed to be a thing of the past.  With over 1000 vendors, 71,000 attendees and all the latest trends and products on display the MATS show showed great promise for the future.   There were many large displays, engine manufacturers including Navistar had large booths with all the latest technology on display.  There was a lot of conversation over the latest emissions filters for trucks.  All in all the show was a great opportunity to see new products and meet new people.

We also visited the ConExpo/IFPE show in Las Vegas,  which is always a big show due to its occurrence only every three years.  This year there were over 2400 exhibitors and 120,000 registered attendees of which 24%  were from international destinations, including 150 different countries.  While the attendance didn’t break records it was still impressive given the tough times the construction industry has endured over the past few years.  Large crowds gathered and there were some big, impressive booths with monstrous equipment. Manufacturers went all out to ship their equipment to the show in hopes of delivering big sales.  Time will tell but those exhibitors we spoke to were happy with the results. The next Con Expo/IFPE show will be held in Las Vegas again on March 18-22, 2014.  See you there!

At the beginning of May we attended the OTC Show in Houston.  This years Offshore Technology Conference was the largest exhibition since 1982 in Houston, TX with over 78,000 people in attendance. The energy levels were cautiously high and new products and developments were on display from all over the world.

CalCo sees many of their cutaways and displays end up at this show year after year, and with the high profile attendees and press coverage, it is easy to see why. With more than 2,500 companies on display, it is important to catch the eyes and attention of the right people in a way that spurs healthy conversations and ultimately attracts more business.

From working models to engine displays to hose cutaways, CalCo’s work was all over the 2 massive halls. Whether its in the oil and gas industry, the automotive sector or even the military, the importance of high quality displays is a must. CalCo has been creating the highest end product displays for almost 60 years, and all that history works for you in showing your expertise by leveraging and outsourcing to true experts in the industry.

When the details are important, the service is a must, and the show goes on with or without you, turn to CalCo and get it done right.

Hopefully the high attendance at these trade shows indicates that the lagging economy is recovering nicely.  We came away with a more positive outlook on the future of the automotive and construction industries.  If you have any information about a recent trade show you have attended we would love to hear it!  To contact CalCo call 847/639-3858 or click here.

A True Custom Engine Display Story

Before and After

With over 130 years of German engineering and expertise, Deutz Corporation consistently presents themselves as leaders in the industry through memorable and well executed branding and marketing efforts.

When Deutz had an opportunity to rework one of their temporary training engine displays into a full fledged tradeshow exhibit, they turned to CalCo and their equally stringent quality commitment and standard.

CalCo was able to match a standard paint scheme set in Germany just by inspecting an existing display and using their vast knowledge base and ability to think on their feet to recreate their winning design. This included a textured paint finish with a satin sheen in both Deutz red and silver, as well as a gold finish plating process that was indentified and duplicated as well or better than the example display.

CalCo’s ability to match existing display schematics or branding specifications allows for the seamless introduction of an alternative to creating displays in house to free up valuable expertise that can concentrate on other hot areas instead.

Deutz also had a brilliant idea on how to accentuate some of their exhaust after-treatment components that install onto a factory engine. The idea . . . to make the engine all but ‘disappear’ to instead feature the additional components while still showing how these innovative parts connect to an engine.

The engine block was recreated using clear acrylic panels mounted to the stand in parallel formation, and the after treatment parts were displayed as if they were bolted right to the phantom engine.

The look was impressive and amazing, and according to Nolan Madden of Deutz Corporation,“Our new EAT display was the star [of the show] , garnering nothing but accolades from customers and colleagues alike.”

When your presentation on the sales floor or in the field needs to be expertly deliberate and reflective of your commitment to excellence, trust the 50+ years of industry experience of having already solved the potential problems everyone else will be having.

Give CalCo a call at 847-639-3858 or contact CalCo to discuss your great ideas and turn them into a dazzling reality!

Meet Dan Fierla, Senior Supervisor and Cutaway and Display Expert, at CalCo

Ever wonder how CalCo can continually make first class cutaways and always seems to know just what you wanted? We owe much of it to our production supervisor, Dan Fierla. Dan started at CalCo as part of a high school cooperative work program and has been here ever since. In his 32 years, he has moved up the ladder from high school intern to Senior Supervisor, in charge of production and managing our facility and workers. If you have worked with CalCo you may have spoken to Dan and you most likely learned that he has high standards for the work that we do. If it doesn’t meet Dan’s expectations, it is not going out the door. Customer service and satisfaction has always been a key component at CalCo and Dan is one of the reasons why. Another of his famous attributes is his dedication to time commitments. We pay close attention to deadlines and work hard to meet every one. While we always try to work projects into our schedule, we have turned away business because we could not have maintained our high standards and met the delivery date.

According to Dan the most important information that you can give us about your project is……

“information that will help me to make your project have that just right look.  Details like, what are you trying to show with this cutaway/display?  Is it the size/type of the internal parts you want to showcase? Or is it something special that separates your product from the competition? This information helps me to design the cuts to show what the customer needs and wants to see.”

His favorite project that he has completed is…..

“I had the honor to work on and am very proud of a Double over head cam V6 marine engine for a large engine manufacturer. This project from start to finish was done right.  David Meeler from their marketing department, came to Calco, told me all of the features he would like to show, which helped me to machine the engine and give it that personal touch.  Colors and color coding were all picked out by the customer. When the engine made its maiden voyage at the Florida Boat Show it was a big hit.”

Something you should know about him is……

“I get great satisfaction out of working with the other members of the CalCo team.  I am driven to make CalCo the Best it can be for both employee and customer. When I see pictures of  trade show booths like Navistar, DeZURIK and Kimray, and all of them use Calco cutaways/displays to show case their products,  I have a great sense of pride in knowing I played a part in helping them project a positive image.”

Dan’s level of experience and overall knowledge of products helps you in terms of deciding the best way to display the internal components of your product. Chances are great that Dan has the best and most cost effective way to show your products key features.  He can assist you in creating your ideal cutaway/display.  He also has innovative ideas to show off large products, create working models or design custom stands.

If you have a project that you are interested in discussing, give CalCo a call at 847/639-3858, email us at news@calcocutaways.com or click here for our contact page.

An Expert Agrees “It’s What’s on the Inside That Counts…”

It’s what’s on the inside that counts…

How many times have truer words never been spoken?  When recently introducing our newest outboard engine, this was truly where the story lie…on the inside.

I immediately thought of using a cutaway of this new engine to show prospective customers the game-changing thinking and technology inside it.  Having used CalCo’s services in the past, the cutaway they expertly prepared helped greatly by allowing me to both show and explain the internal technology that makes our new V6 outboard powerhead so one-of-a-kind.  In fact, numerous customers commented on the cutaway’s ability to help them see and understand the features that created the benefits, as discussed in various product introduction presentations and materials.

It should be noted that, at the time this cutaway was created, the product had not yet been introduced anywhere in the world, so strict confidentiality measures had to be followed.  In addition, the actual powerhead that was used for the cutaway was one of only four in the world at the time, so a replacement was not available.  Add in the fact that we only had a few weeks to get this fully prepared and on-site, and it’s plain to see there was absolutely no room for error!

You’ve heard it said that “a picture is worth a thousand words”.  Having this cutaway as a teaching tool was equally as invaluable.  In short, the level of detail shown in the cutaway Calco prepared stole the show, and made my job a lot easier.  It’s why I’ve used them 3 times previous, and will call them again next time I need cutaway services.

David Meeler

Product Marketing and Information Manager

To contact CalCo for your project needs call 847-639-3858 or click here for the contact page.

What is so Amazing about an Engine Cutaway?

Much of the beauty of an engine is in the details. In order to see all of these details, such as the pistons, crank shaft and valve train components as well as how they function together, a cutaway is an ideal solution.

With a cutaway you can not only see how the individual parts function but you can see how they relate to each other.  From the exterior many engines may seem similar; but once the interior is exposed with a cutaway, you can see the unique attributes of the individual engine inside and its configuration.

These are the important elements that can mean all the difference in power, performance and efficiency.  Using a cutaway will clearly show where the advantages and benefits are and how a particular model can outperform the competition by showing the internal configuration and how the parts interrelate.

Even some of the external components, such as the fuel pump or alternator, can contain hidden features that benefit from a cutaway as well.

“Hands on education has always been, and will always be the best way to inform and educate an audience on products and mechanical relationships.”

View the gallery of engine cutaways below and you can see that CalCo knows engines and how to make them a work of art.

For more cutaway photos please visit www.CalCoCutaways.com and look in the Cutaways Gallery.  If you would like information on having your engine or any other product cutaway, please contact CalCo at 847/639-3858 or click here for contact information.

Cutaways: Tips for Maximizing this Unique Tool

Of the many ways available to explain the benefits and advantages of your product line to people, you probably already know that there is a great deal of value in getting the actual product into the hands of potential clients or investors, right?

Cutaways are about the highest form of education mixing with a “real world” feel that is available for many physical products.

There is a significant advantage that is gained by giving someone this physical connection with your products. Are you maximizing the edge that this type of hands on experience can give??

Let’s look at many of the people can benefit from the educational nature of this type of tool:

• The end user (educational and memorable)
• The potential and current investor
• The sales person (descriptive and interactive)
• Trade show staff and visitors (draw and discussions)
• Field service personnel (education)
• Your end user’s service department
• Distributor networks (point of purchase)
• Website visitors
• Direct mail recipients
• Marketing department (website and brochure/catalog development)
• Investor relations representative

Many companies are only taking advantage of a slim cross section of these opportunities, and some are taking advantage of close to all of them. . .

Even a single cutaway can be used in almost all of these areas if managed correctly. Most times it makes sense to make these educational tools widely available, as knowledge leads to understanding, and let’s face it, when everyone knows why your products are the best, your main focus will be on filling orders!!

For more information about cutaways please click here for contact information or call CalCo at 847-639-3858 .  Visit the photo gallery in the cutaway section at www.CalCoCutaways.com for more ideas.