Your Product is Our Profession
RSS icon Email icon Home icon
  • Find Out How to “Ditch the Pitch” at CalCo’s Complimentary Webinar by Author Steve Yastrow

    Posted on April 5th, 2012 admin No comments

    The tradeshow floor is a busy, noisy place. How do you communicate your story to customers when there is so much to distract them?

    Eye-catching displays are an important part of your communication strategy. But you also need to engage your tradeshow customers in meaningful conversations, to help them understand your products and why they should want to do business with you. CalCo has been providing over 60 years of PROUD service to our customers. We pride ourselves on offering the best of the best when it comes to customer service, problem solving and cutting edge products and services and that is why we’re very excited to offer a unique webinar, produced exclusively for our clients.

    We would like to invite you to be our guests for a private complimentary webinar called Ditch the Pitch: Communicate Your Story in a Way Customers Can’t Forget, presented by Steve Yastrow, renowned author and close friend of CalCo. In the webinar, Steve will share ideas from his upcoming book, “Ditch the Pitch,” giving you and your sales team clear action-oriented steps to improve your results at tradeshows.

    You will learn how to

    • “Tear up your sales pitch”
    • Engage your customers in effective interactive sales conversations
    • Be more spontaneous and quick on your feet
    • Make your tradeshow conversations end with your customer looking forward to your next meeting

    Business guru Tom Peters said, “When Steve Yastrow writes, I pay close attention.” For more information on Steve Yastrow, have a look at, where you can find lots of free articles, and information on Steve’s first two books, “Brand Harmony” and “We: The Ideal Customer Relationship”.

    Steve’s Ditch the Pitch: Communicate Your Story in a Way Customers Can’t Forget webinar will be presented on the following two dates:

    – Wednesday, May 30, 2012 at 10:30 am CST/11:30 am EST

    – Tuesday, August 21, 2012, time to be determined

    Please call CalCo at 847/639-3858 if you are interested in attending this exciting webinar.