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Working Models Draw People In
Posted on May 12th, 2009 No comments
Motorizing your products is a great way to attract interest and show functionality. Many products can be actuated or rotated with a few minor adjustments and the right horsepower. Lighting and a descriptive backdrop can finish off the whole scene.
Whether a fluid handling display or an actuating component, movement in your display will pay off for you in terms of people being drawn in by the movement and immediately asking questions about what is being shown.
Add a push button or two to give the audience something to interact with themselves, and you will find people clamoring to try it for themselves.
When marketing your product, the more of the (5) senses you can involve in a memorable way, the more likely it will be that your display/salesmen/company will be remembered long after the crate has been latched and the freight ticket attached.
If a product is too large for this type of service (or too small), consider a 3D animation sequence to show your products in action. Add a touch screen display where your customer can virtually interact with your product, and you will find a line of people waiting to try it for themselves.
Get your audience involved and tell your story to a captivated audience. The results will speak for themselves. Click here to contact CalCo or call 847/639-3858 for more information.
Click for more photos. . . Read the rest of this entry »
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CalCo Cutaways, Generations of Dependable Innovation
Posted on April 17th, 2009 No comments
Around the time New York City was introducing their brand new, 3-color traffic lights, James Calhoun was founding a new business named CalCo, which would produce cutaways for product manufacturers in order to help them show off the many advantages to using their products.
Little did he know that his small business would grow into the most accomplished and experienced cutaway company in America, possibly even the world.
Even Jim himself couldn’t have foreseen the wide variety of offerings his company would eventually have to present to its customers, such as laser cut lighted display pedestals, 3D animation, custom training equipment, POP displays and much, much more.
In fact, CalCo’s unrelenting attention to detail and quality as well as their ability to create customized solutions on the spot is about all that hasn’t changed since 1953.
CalCo’s excellent reputation and insight into the needs of their clients will go a long way towards making the next half century of business just as revolutionary as the first.
To contact CalCo click here or call 847/639-3858. Your Product is Our Profession.
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CalCo NEWS is Upgrading
Posted on April 1st, 2009 No comments
For over 50 years CalCo has been innovating a unique craft and letting you know about it every step of the way. A bi-annual newsletter, arriving on your desk to remind you of upcoming projects or giving you ideas for an upcoming event has been working like a charm.
Today the vast line of CalCo products and services in growing and expanding a quicker pace, and your world is moving faster as well. Bringing the CalCo NEWS to an online format will help us keep you in touch and stay on top of what the industry is up to.
You can RSS feed the page to get regular updates at your own pace, and if you have any suggestions for this site and things you would like to see, feel free to drop a quick note using the email link at the top of the page.
CalCo is the same as always, and cares as much about the outcome of your project as you do. Hopefully the new format of CalCo NEWS will become as welcome as our printed version was. Thank you!
Contact CalCo at 847-639-3858 or click here for contact information.
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Computer Simulated Cutaways
Posted on April 1st, 2009 No commentsAs great as the minds are over at CalCo, they still haven’t figured out how to create displays that aren’t affected by gravity and the basic laws of physics; until now!



