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  • Get into Your Customer’s Head

    Posted on January 3rd, 2018 admin No comments

    Here’s a tough question, the answer to which every sales and marketing team needs the answer:

    What kind of message sells more products?

    It’s an age-old question, and answers can be nuanced and complicated; or be very simple:

    Make it memorable.

    A thousand messages a minute come at you from all directions. Which of these do you latch onto and actually remember? Was it the complex white paper with diagrams and statistics trying to scientifically prove a point? Possibly not.

    Chances are the most memorable message was the one that involved you. Did you get to interact with the message? Was your perspective changed in a meaningful way?

    Getting your audience to remember you and your product’s benefits is paramount to success, and industrial products have the added challenge of a small (but very experienced) audience.

    Cutaways have proven themselves as a brilliant way to attract eyes with their unique look and to immediately start conversations about what’s being revealed.

    But what if you could get your audience involved even further?

    Give them a button to push. A handle to turn. A movement to watch. An action to take that makes them part of the story.

    Interactive models are the trend of the future, and CalCo has the tools and experience to get you past the hurdles of trying to tackle this yourself.

    Help your audience remember your message long after the show or presentation is over.

    The impact you make in that one moment may be a rare chance to influence a decision.

    Grab it.

  • Technician Training and it’s Importance

    Posted on November 17th, 2017 admin No comments

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    (Training cutaway from CalCo provides a hands-on reference)

    Technician training is a crucial component of any successful project or installation.

    Proper maintenance and upkeep of equipment keeps it running and out of the service area. If this equipment does reach the service department, you want it back to running condition quickly as well.

    Hands on training and technician familiarity with your machinery can make or break profitability. Keep your process firing on all cylinders by keeping your equipment in great working order.

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    CalCo creates visual training cutaways that bring your students up to speed more quickly, giving them a familiarity with the product on a visual and tactical level.

    Text books and manuals can only go so far, but a wide-open cutaway, showing how and why everything works together the way it does, speeds up understanding and brings together many ideas.

    An investment in education can save tens of thousands of dollars in lost production, broken equipment and inefficient service departments. Protect your equipment and speed up your reaction times with training cutaways.

    Give CalCo a call at +1 847-639-3858 to discuss your training team’s equipment needs.

    Photos courtesy of Antapaccay Mining Company S.A




  • Inventory Cutaway Program

    Posted on May 18th, 2017 admin No comments


    You want to get your product into your distributors’ and salespeople’s hands and need a certain amount of inventory to do so. The problem is, that number changes throughout the year.

    Save time and money by having an updated stock of cutaways ready for your sales and marketing efforts. Have your latest product(s) ready to hit to road, ready for the next sales event and ready for customer meetings or trainings with CalCo’s Inventory Cutaway Program.

    What is CalCo’s Inventory Cutaway Program?

    We have different options to meet your internal inventory needs.

    Option 1: Calco holds your inventory and generates a new replenishment order when the inventory is under a specified threshold number of your choosing. We can keep all your cutaways at our location and ship them directly to your distributors, salespeople or anyone else when they want to purchase your product(s). Once we’re under the threshold number, we can order more cutaways for you.

    Option 2: You are in control for your inventory and you let CalCo know when your cutaway supply is running low so we can replenish your order.

    What are the benefits?

    Our program creates numerous benefits including:

    An automated distribution package that makes inventory tracking easier for you.

    An on-demand distributor program that allows flexibility for distributors to purchase your product(s) since demand changes.

    A better handle on inventory control since the number of products can be held at CalCo, which saves you space.

    A sense of consistency since inventory is systematic and predictable for us and for you.

    Can anyone join?

    Anyone who feels their business can take advantage of our inventory program are welcome to join.

    Is there a fee?

    There is no fee to join the program! We charge for our cutaway services (service cost is valid for up to a year) and will provide quotes for each product on a case by case basis.

    Is this useful for someone who only orders occasionally?

    This program works for everyone and is useful for anyone who is tired of keeping track of inventory, regardless of how big or small their orders are.

    CalCo can make your professional life easier by assisting you with your inventory needs. Contact Dave Kasper at for any further questions or information regarding CalCo’s Inventory Cutaway Program.

  • CalCo at HAE HELI-EXPO in Louisville

    Posted on March 4th, 2016 admin No comments

    The HAE HELI-Expo is the world’s largest helicopter trade show and exposition. Produced annually by the Helicopter Association International, the HAI HELI-Expo features 1 million square feet of meeting and exhibit space, 20,000 potential buyers, over 700 competitive exhibitors, over 55 helicopters on display, over 100 education opportunities including courses, safety sessions and workshops, and special networking events. Some of the expo’s sponsors included Bell Helicopter, Airbus Helicopters, Think Kentucky, Rolls-Royce and more.


    HAI HELI 6

    HAI HELI 4

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    HAI HELI 2

    Great shot of the Parker Aerospace booth @HeliExpo. Thanks @CalCoCutaways

    It was great to connect with CalCo’s current customers and form new partnerships in an event that brings together exhibitors, partners and attendees in the helicopter industry.

    No matter what area of business you’re in, CalCo’s goal is to create unique, eye-catching models that grab the attention of your customers. We provide tailored solutions depending on individual needs so your product can shine at every trade show you attend.

    Is your display ready for the next trade show? Contact us for help with your trade show needs by calling us at 847.639.3858.

  • CalCo at Miami Boat Show

    Posted on February 15th, 2016 admin No comments

    Marking its 75th anniversary, the Miami Boat Show moved from the Miami Beach Convention Center to Miami Marine Stadium Park & Basin to commemorate the milestone. The show attracts more than 100,000 visitors from around the world and with over 1,200 boats on land over 400 ships in the water, the show was a success! The area included a deep water basin to accommodate large boats and closed and open-air tented exhibit spaces for marine accessories, electronics, engine, nautical gifts and apparel and services. Some of the show’s sponsors included Progressive, SIMRAD, GMC, Geico and more.

    Miami Boat Show

    Miami Boat Show 2

    Chris Craft with Yamaha engine

    Miami Boat Show 4

    7 marine booth

    Miami Boat Show 3

    GM marine booth

    It was great to connect with CalCo’s current customers and form new partnerships in an event that brings together exhibitors, partners and attendees in the boat industry.

    No matter what area of business you’re in, CalCo takes pride in making your product display at a trade show as striking as possible to attract the right customers to your booth. Is your display ready for the next trade show? Contact us for help with your trade show needs by calling us at 847.639.3858.

  • A Scale Model for CEI Enterprises

    Posted on February 4th, 2016 admin No comments

    Photo by Charles Roth

    CEI Enterprises, an Astec Industries company, recently contracted CalCo to produce a 1:20 scale model of a mobile batch cement mixing plant, which measures 16’ x 8’. The concept is centered on highlighting their cement-mixing facility, which can be on a client’s site, and can start cement-mixing operations as quickly or temporarily as needed. The model itself took over two months to build (which is actually fast for this level of detail), and it separates into six individual sub-sections for shipping. The large container and rigid construction help protect the fragile display during the often unpredictable freight shipping process. Models can be created from 3D CAD files or from simple line drawings. CalCo’s hand-built models help show off large and complex solutions in a portable and immersive way. CalCo has been creating head-turning tradeshow and showroom models for over 60 years, so why not trust your next project with proven professionals?

    About the World of Concrete Show

    World of Concrete is the industry’s only annual international event dedicated to the commercial concrete and masonry construction industries. The event showcases leading industry suppliers featuring innovative products, construction machinery, construction equipment, safety training courses, new technologies and unlimited networking opportunities to give you new ways to sustain and grow your business.

    More information on the 2017 show in Las Vegas from February 16-20 can be found here.

    Photo by Charles Roth

    About CEI Enterprises

    CEI Enterprises, Inc. was established as a manufacturer of asphalt heating and storage equipment in 1969. The CEI reputation for product efficiency, durability and strong service support has enabled equipment sales to expand worldwide.

    Knowledgeable and enthusiastic CEI Regional Sales Managers canvas their territories. Their mission is to find out the equipment needs of their customers and to help meet those needs in the most cost-effective way. Inside sales personnel have the same mission.

    Located in Albuquerque, New Mexico, CEI became an Astec Industries company in 1995. It is a sister company to Heatec, Inc., which is located in Chattanooga, Tennessee. For more information, contact the sales department directly by telephone at 505.842.5556 or by fax at 505.243.1422.

    About CalCo Cutaways

    For over 60 years CalCo has helped hundreds of leading manufacturers present their products in the most professional manner available. In the 1950’s CalCo began creating cutaways, the craft of exposing internal components of durable goods and products such as engines, pumps and motors. Since then we have expanded the art of helping products communicate their messages in many eye-catching ways, such as 3D animation, lightweight modeling, lighted working models and training simulators.

    Our goal is to make the job of displaying your product as easy as possible, whether it is at a trade show, at a sales call or in a training center. We want to provide a customized solution for your product to show it in its best light. Your satisfaction is our first priority.

    For a quote please call 847.639.3858 or visit

  • CalCo at AHR Expo in Orlando

    Posted on January 28th, 2016 admin No comments

    Image Source:

    The AHR Expo is a trade show with air-conditioning, heating and refrigerating products and services. The expo was held in Orlando and had 60,000 attendees! The show keeps current on today’s AC, heating and refrigeration systems, equipment and components, building automation and more for commercial, industrial, residential and institutional markets. Some of the show’s sponsors included HRAIASHRAE, and AHRI.

    It was great to connect with CalCo’s current customers and form new partnerships in an event that brings together contractors, engineers, manufacturers, technicians and more professionals in the HVACR industry.


    Photo by Charles Roth

    CalCo creates customized solutions and unique models to grab the attention of your audience. Our goal is to display your product in its best light and make your product’s transporting process from one location to another as easy as possible.

    When if your next exposition? Contact us for help with your trade show needs by calling us at 847.639.3858.

  • CalCo Can Help Create Training Programs and Training Aids For Your Company

    Posted on November 4th, 2010 admin No comments

    Dealer Programs

    Better Production through Proper Training

    Your organization may have the best people around but without proper training even the best people can be underutilized and less productive.

    CalCo offers several ways to train your personnel. One is through e-learning programs. The benefit of these on-line or DVD training sessions is that they are customized to your company and they ensure that all employees are taught the same information and procedures to increase knowledge across the board. Testing can be included to monitor retention and understanding.

    CalCo also offers hands-on training aids.  Some types include actual cutaways of your product showing functionality,  light-weight models which can be easily shipped or moved from one location to another, training boards, animation showing a process or product in action, displays or booths.   Most people respond to a hands-on approach and can get a better understanding of a product when they can look at it and explore it on their own. Training aids help to give a visual, tactile and more complete understanding of a product or process.

    If you need help with any kind of training aids contact CalCo to start a discussion.  Call 847-639-3858 or click here or on the envelope icon at the top right of the page for contact information.

    IMG_0437 - Copyscale modelRPMDemoBoardPhotoINTERNATIONAL HANDS-ON EXERCISES 007hydrant-cutaway-poster-image-sm-767x1024INTERNATIONAL TOOL STAND 003PA060028cutaway_41

  • Alternatives to Large Trade Show Displays – Animation, Scale Models and Large Scale Printing

    Posted on August 24th, 2010 admin No comments

    Do you have large products to display at your next trade show?  Are the logistics of moving them around getting to you?  CalCo has some options for displaying your large products in a memorable way.  We offer animation, scale models or large scale printing as alternative options for your large products.

    Our animation can show your product in action and it can be completely interactive for your customers.   They can choose whether to start or stop the animation and what information will help them or the animation can play continously.  Additional literature can also be accessed to provide more detailed information.  Our unique perspective on the way products work and the cutaway process give us good insight in to what your customer wants to see and how to achieve it.  The beauty of animation is that it can be used in multiple environments – at a trade show, on your website or on sales calls.

    Clear Case glass 2Pump cutaway animation still

    Scale models are another option to show your product in complete detail by using a light-weight, full color model.   We can create a cutaway section of the model as well to show the interior components and how they interrelate.  Your model is an exact duplicate of your product but in a small transportable size.  We can create a custom case to make moving it to your next trade show or sales call easy.

    Cutaway modelgearboxfrom file to model quick and easypump model

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    With large scale printing you can show your product in full size and detail with out moving it to the trade show.  We offer professional photography shoots of your product at our facility.  The photos can be used for large displays in your trade show booth or they can be utilized for brochures, banners or other internal or external advertising needs.

    photo_engineBIG1hydrant poster1

    If the cost and headache of moving your large products are getting to be too much, give CalCo a call to see about the alternatives of animation,  scale models or large scale printing.  We can help you show your product in its best light without carrying it around with you.  Call CalCo at 847/639-3858 to discuss your alternatives or click here for contact information.

  • Large Trade Show Displays make a HUGE Impression

    Posted on July 14th, 2010 admin No comments

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    CalCo has worked on all sorts of projects but these large displays make a huge and memorable impression.   Catch your customers attention with a BIG display and see people flock to your booth.

    The large and tall display stand above demands attention with space to put numerous products , and with the flexibility to change the products, it can work for years to come.   The stand was custom designed to the clients specifications and we created custom signage to fit.  We created a custom shipping container for the product below to protect it during transit and for easier loading and unloading at shows.  These large products look fantastic on display. Together the stand, large products and large signage create a HUGE impression on customers.  No longer are they just walking by,  they are stopping to look, touch and listen.


    If you are looking to make a BIG impression at your next tradeshow then call CalCo at 847/639-3858 to get some ideas or click here for contact information.