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Make Your Product Display Shine with Custom Plating
Posted on November 29th, 2011 No comments

A well done product display can be the difference between catching your customers attention at a trade show and having him walk right on by. The qualities of your product, the knowledge of your salesmen and your reputation will all make the sale but it helps to have an eye-catching display to draw people in to your booth. One way to differentiate your product and make it shine is through plating. The metal components on our displays are usually plated but you can hike up the drama with some real sparkle using polished chrome or gold plating. As you can see in the pictures above the plating adds an extra gleam and excitement to your display.
We offer a variety of plating options and we work with many types of parts and products. Some of the plating options are:
Plating Finishes
- Anodizing – an attractive way to prepare aluminum and available in a wide variety of colors
- Electroless nickel – durable, minimal build process with even cover, good lubricity and hardness
- Metal Plating – Copper, Nickel, Gold plating and industrial hard plating is available
- Chrome Plating – available in bright chrome, polished chrome or satin finishes and can be applied to any metal
- Black Oxide – for steel or iron parts where a blue/black matte finish is desired
If you need plating, want to rework an old display or need a new display, just give CalCo a call at 847/639-3858 or click here for more contact information. You can visit us on Facebook too.
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Dave Kasper, CalCo’s Senior Consultant, Has ALL the Answers
Posted on April 7th, 2011 No comments
CalCo has been in business for almost 60 years. The reason – the people who work here and their dedication to getting a job done right and on time. Dave Kasper, our Sales Manager, is a key component in our success. Dave has been with CalCo for 9 years and has become indispensable due to his ability to come up with new and innovative ideas and to work with our customers to make sure they get exactly what they want. Talking to Dave on the phone can turn a project around completely because he not only quotes, coordinates and communicates with you about your project but he also develops new ways to display them. Recently he designed a large pedestal with multiple levels of display space which we constructed based on his designs. He also developed a waterjet cut acrylic fire hydrant for a display which was lightweight and easy to transport. He has designed many point of purchase layouts and has helped customers develop animation, 3D models, prototypes, displays and cutaways of every type. Although we have an archive with all projects we have completed it is sometimes easier to go and pick Dave’s brain.





Some of Dave’s ideas are shown above and some of his beliefs are explained below.
What is CalCo’s first priority?
Customer satisfaction.
What makes CalCo different from its competitors?
Honestly CalCo is one of those places that is more like a consulting firm for your marketing, sales and training departments. It is difficult to know about so many technologies and possibilities for your displays, and it is nice to be able to speak with someone who can offer suggestions that you may have never thought of otherwise.
What information do you need to know before beginning a project?
The first place we like to start is getting a good understanding of where your displays will be used, and in what context. Is this a training seminar, a trade show exhibit or a sales tool for road warriors, etc. . . Next is what story are you looking to tell with your project; how a product works, what the new upgrades look like and what they mean or even “We are number 1″! Once we get into the finer details and pricing/timing estimates, we will need some drawings or photos with dimensions to get started. From there we will take care of everything else, from asking additional questions, providing examples where needed and nailing down the shipping details in advance of that glorious day!
Whether you have a good idea of the type of display that you want or you need some good ideas, Dave can help. For a free quote or to discuss your next project contact CalCo at 847/638-3858 or click here for more information.
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Frequently Asked Questions about CalCo Cutaways
Posted on September 29th, 2010 No commentsHow much do CalCo’s services cost?
Each project is different and is priced according to man hours involved, materials for bases, shipping containers or electrical parts, and outside services like plating. We provide quotes based upon our estimates of time and material to do each job.
How long does it take?
A good rule of thumb is to plan ahead. Some projects can be turned around in a week or two, and some can be 90 days, depending upon the project. When production levels are high, lead times are longer, and it is always a good idea to get a no obligation quote in advance. Our average turnaround time is 4-6 weeks but it is entirely dependent on our schedule at the time that your project arrives. If necessary and if physically possible, we will adjust our schedule to meet yours and once we commit to a delivery date, you can count on it.
What do you need from me to provide a quote for my cutaway project?
The best and most effective way is to send the part with a description of the work you want done. If your product or part is very large, transportation can be difficult, so typically we like to have a dimensional drawing along with weights and the primary materials of the product (carbon steel, stainless, aluminum, etc.) A photo of the product is always helpful as well, along with a description of the areas you are looking to feature. With this information we can provide an accurate estimate, which can be confirmed upon receipt of the actual product.
How do I specify where to cut on my product?
Generally, you will receive the best cutaways if you tell us what features you want to show and leave the specific cutting designs to our skilled technicians. They have the knowledge and experience to show and retain components in such a way as to show what you want in the best and least expensive way. We strive to show as much as possible in one view with as simple a cut as possible.
If I can do all or some of the work in-house, shouldn’t I?
There are three ways of looking at this question:
Financially: Because we specialize in making cutaways and displays, we are pretty darn good (and efficient) at it. Therefore, it generally takes our experts less time to do a cutaway so we are almost always less expensive than full or even incremental in-house costs.Quality Control: We provide all cutting, clearancing, finishing and final fitting, plus basemounts and shipping containers. All these services must be coordinated, anticipating the needs of the others. At Calco you get a one stop shop that will handle all of these needs for you. We have the tools necessary to do the job right and the expertise and knowledge to make it look great.
Resources: Just because you can do something doesn’t mean that it is the best use of your resources (time and talent). Most companies are continuously assessing what they should and can do well, and then outsourcing the rest.
What else can CalCo do for me besides cutaways?
- Working Models
- Custom Stands and Basemounts
- Lighting
- Custom Fit Cases
- Custom Fit Permanent Shipping Containers
- Animation and Electronic Media
- Professional Photography
- 3-D Printing, Scale Models and Prototypes
- Point of Purchase Displays and Signage
- Custom Sales Awards and Corporate Gifts
- Web Enabled Training and Training Programs
- Metal Plating
- If you don’t see what you need, just ask!
Our Promise:
Highest Quality, Great Value and Guaranteed On-Time Delivery. We want our customers to be satisfied and we will do everything within our power to meet this goal!
If you have any other questions that you would like CalCo to answer please contact us by email at News@CalcoCutaways.com or by clicking the envelope in the top left corner of this window. For more information visit our website at www.CalCoCutaways.com or click here for contact information.
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Waterjet Cutting Ideas for your Product Display
Posted on June 25th, 2010 No commentsFor nearly 60 years the art of cutting away products to cleverly and professionally show their internal workings has been evolving with the available technology. One such technology that is finding many new uses every day is WATER JET cutting.
The water jet cutting process utilizes water instead of noxious gases or liquids and is a cold-cutting process so there is no danger of melting the material that is being cut. Ultrahigh pressure water is used to cut through metal, stone, plastics, composites, glass, ceramics or rubber up to 8 inches thick.
There are many applications for waterjet cutting and at CalCo we use it primarily for displays and signage. Below we cut a corporate logo into a stand which was then lit from within.


We cut this product display in acrylic
Do you have an idea for a waterjet cutting project? Let CalCo try something new and different just for you! If you are looking for a way to imprint your logo, create unique signage or create a unique display give CalCo a call at 847/638-3858 or click here for contact information and see if waterjet cutting could be the answer for you.
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Meet Dan Fierla, Senior Supervisor and Cutaway and Display Expert, at CalCo
Posted on June 10th, 2010 No comments
Ever wonder how CalCo can continually make first class cutaways and always seems to know just what you wanted? We owe much of it to our production supervisor, Dan Fierla. Dan started at CalCo as part of a high school cooperative work program and has been here ever since. In his 32 years, he has moved up the ladder from high school intern to Senior Supervisor, in charge of production and managing our facility and workers. If you have worked with CalCo you may have spoken to Dan and you most likely learned that he has high standards for the work that we do. If it doesn’t meet Dan’s expectations, it is not going out the door. Customer service and satisfaction has always been a key component at CalCo and Dan is one of the reasons why. Another of his famous attributes is his dedication to time commitments. We pay close attention to deadlines and work hard to meet every one. While we always try to work projects into our schedule, we have turned away business because we could not have maintained our high standards and met the delivery date.
According to Dan the most important information that you can give us about your project is……
“information that will help me to make your project have that just right look. Details like, what are you trying to show with this cutaway/display? Is it the size/type of the internal parts you want to showcase? Or is it something special that separates your product from the competition? This information helps me to design the cuts to show what the customer needs and wants to see.”
His favorite project that he has completed is…..
“I had the honor to work on and am very proud of a Double over head cam V6 marine engine for a large engine manufacturer. This project from start to finish was done right. David Meeler from their marketing department, came to Calco, told me all of the features he would like to show, which helped me to machine the engine and give it that personal touch. Colors and color coding were all picked out by the customer. When the engine made its maiden voyage at the Florida Boat Show it was a big hit.”
Something you should know about him is……
“I get great satisfaction out of working with the other members of the CalCo team. I am driven to make CalCo the Best it can be for both employee and customer. When I see pictures of trade show booths like Navistar, DeZURIK and Kimray, and all of them use Calco cutaways/displays to show case their products, I have a great sense of pride in knowing I played a part in helping them project a positive image.”
Dan’s level of experience and overall knowledge of products helps you in terms of deciding the best way to display the internal components of your product. Chances are great that Dan has the best and most cost effective way to show your products key features. He can assist you in creating your ideal cutaway/display. He also has innovative ideas to show off large products, create working models or design custom stands.
If you have a project that you are interested in discussing, give CalCo a call at 847/639-3858, email us at news@calcocutaways.com or click here for our contact page.
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CalCo: Your Turn-Key Solution for Product Displays
Posted on May 25th, 2010 No comments
CalCo likes a challenge! We have been in the business of solving our customers problems for almost 60 years.
CalCo started in 1953 as a cutaway shop taking products and cutting away a portion to show the internal parts since they can be a valuable selling tool. We have come a long way over the years by adapting to customer needs and changes in product displays. In that time, we have become a turn-key solution for our customers by adding new services. Did you know there is a place you can go to get all of your product display needs performed at the same time?
In addition to cutaways, CalCo provides :
- Working Models with or without a cutaway
- Product Displays
- Sales and Training Aids
- Lighting
- Custom Basemounts
- Custom Shipping Containers
- Acrylic covers and Displays
- Point-of-Puchase Displays
- Custom Cases
- Scale Models and Rapid Prototyping
- Three Dimensional Printing
- Animation
- Sales Awards
- Corporate Gifts
- Plating
- Training Programs
- Professional Photography
- Waterjet Cutting
CalCo can solve your trade show or product display problems with just one phone call! A typical project now involves creating a cutaway, attaching a brushed aluminum base or custom rolling basemount, building a custom shipping container and a shooting a professional photography session before the project is completed and shipped back to the customer ready to go directly to a trade show or presentation.
If you need help with your trade show, sales or training needs, call CalCo at 847/639-3858 or click here for our contact page and let us make your idea a reality!
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2009: The Year in Review
Posted on January 15th, 2010 No commentsAs is typical at the end of the year CalCo is reflecting on the past twelve months. There were some unique and creative product displays, cutaways, 3-D models and POP displays created this year. A few of them are included below for your enjoyment:













And finally, some believe that 2009 was a year down the toilet, although that was not the case at CalCo we still spent some time with one….

CalCo looks forward to another interesting year!
To contact CalCo call 847/639-3858 or click here for our contact page.
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CalCo’s New Brochure is Now Available
Posted on December 31st, 2009 No commentsFresh for 2010 Calco has developed a new brochure showing all of the services offered and some examples of the quality craftmanship that is synonymous with the CalCo name. CalCo has been offering quality tradeshow displays and cutaways for over 50 years, especially to industrial product manufacturers. Now see some of the other services available such as 3-D models or prototypes, working models, special lighting, custom bases, corporate gifts, POP displays and other tradeshow or marketing products. You can count on CalCo as a turn-key solution for your sales and marketing needs.
The front and back cover of the new brochure are shown below, and the full PDF can be downloaded here. (right click and choose “Save As”)
To get a look inside our new brochure please send your information (name, company and address) to brochures@calcocutaways.com. You will receive one in the mail right away so CalCo can help you start the year right with some new ideas to show your product in its best light because “Your Product is Our Profession”
For more ideas visit our website at www.calcocutaways.com , click here for contact information or call 847/639-3858.
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The Buck Stops Here
Posted on November 20th, 2009 No comments
Your company uses a variety of vendors for certain products or services every day, making make life easier for everyone. So do we.Your company probably uses a few providers that actually make life more difficult for you or your coworkers. Same here.
On Monday one of our primary vendors emailed to let us know that our project with them was complete. . .Great.
This was typical and expected. . .
However, the details on getting the order back to us were left out, forcing us to stop what we were doing, contact them about it and make these arrangements ourselves. Done.
Once the items were received, we found quality issues on practically every piece that was delivered. Where was the quality control??
We would have sent the entire order back to be redone from scratch, except that we needed these pieces for a larger project that our client was expecting on time. We had to stop what we were doing (again) and fix every mistake and flaw to bring this project back up to our high standard of quality, (which our client expects).
Everything worked out in the end, our client was thrilled with the final result and his coworkers were equally impressed with the craftsmanship and attention to detail, (and the shipping was arranged without our client’s involvement whatsoever).
So the extra effort on our end resulted in a great experience for our client. We love that.
The vendor’s actions, on the other hand, had to be managed, monitored and corrected. Is this the case with some of your providers?
Communication and responsibility are the landmarks of a company you can trust for the long term. The reason companies like CalCo have been around for over half a century, is because they are trusted, respected and are the go-to guys when quality and professionalism are important.
Did you know that CalCo can handle your POP displays, your screen printing, your photography, your display storage, your prototyping, your sales cases, your website design, your 3D animation, your metal finishing, your large format printing, your digital image manipulation, and many of the other items you struggle with every day? It’s true.
Please call 847-639-3858 or email to see if your project can be handled correctly this time by CalCo, let us handle the problems so you can just sleep easy for once.
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Finish Types and Options for Industrial Products
Posted on October 27th, 2009 No commentsLet CalCo Finish Your Product


Sometimes pumps, valves, engines, bearings or other industrial equipment don’t start off as beautiful show pieces. With CalCo’s help that can all change. Imagine your product as a colorful, shining display pulling in potential buyers and selling itself. That is what a good display or cutaway can do. Your product looks exciting, new and its true function can be seen and admired.


Let CalCo take your product from plain to dazzling with the following options:
Our Standard Show Finish is durable, very attractive high gloss finish. All parts are disassembled and prepped for finish and our standard automotive paint finish is administered over an etching primer. Cost-effective plating options are available for metal fasteners and key components . Many additional options are available including clear coat finish as well as minor grinding and smoothing of casting seams and imperfections.
Our Euro-Deluxe Finish is used primarily for trade shows, product introductions and corporate lobby installations. All surfaces are ground and smoothed to remove imperfections from casting or welding. These surfaces are then prepped repetitively with several stages of filler and hand sanding. Finally, the display is finished with multiple automotive paint steps and a clear coat finish. Metal fasteners are carefully polished by hand then chrome plated and polished again to a mirror finish.
Training Finish surfaces are prepped and painted but not treated to remove casting imperfections. The finish is attractive yet durable and is easy to maintain. For displays that are needed for working models, we may recommend electro less nickel-plating to enhance component movement.
In addition to having the surfaces of your product ground and painted CalCo can take the hardware on your product and make it shine too with a number of plating options:
Anodizing is an attractive way to prepare aluminum and is available in a variety of colors.
Electro-less Nickel is durable, minimal-build plating that covers evenly with very good lubricity and hardness.
Metal plating – Copper, nickel, gold and industrial hard plating are also available.
Chrome plating is available in bright, polished or satin finishes and can be applied to any metal.
Black Oxide for steel or iron parts is used when a blue/black matte finish is desired.
Once your product looks great it can be mounted on a standard aluminum base or a custom base can be created. We make custom shipping containers to protect your product in transit too.
Contact CalCo at 847/639-3858 or click here if you would like to discuss your product and learn how CalCo can help show your product in it’s best light.




