Large Trade Show Displays make a HUGE Impression

CalCo has worked on all sorts of projects but these large displays make a huge and memorable impression.   Catch your customers attention with a BIG display and see people flock to your booth.

The large and tall display stand above demands attention with space to put numerous products , and with the flexibility to change the products, it can work for years to come.   The stand was custom designed to the clients specifications and we created custom signage to fit.  We created a custom shipping container for the product below to protect it during transit and for easier loading and unloading at shows.  These large products look fantastic on display. Together the stand, large products and large signage create a HUGE impression on customers.  No longer are they just walking by,  they are stopping to look, touch and listen.

If you are looking to make a BIG impression at your next tradeshow then call CalCo at 847/639-3858 to get some ideas.

An Expert Agrees “It’s What’s on the Inside That Counts…”

It’s what’s on the inside that counts…

How many times have truer words never been spoken?  When recently introducing our newest outboard engine, this was truly where the story lie…on the inside.

I immediately thought of using a cutaway of this new engine to show prospective customers the game-changing thinking and technology inside it.  Having used CalCo’s services in the past, the cutaway they expertly prepared helped greatly by allowing me to both show and explain the internal technology that makes our new V6 outboard powerhead so one-of-a-kind.  In fact, numerous customers commented on the cutaway’s ability to help them see and understand the features that created the benefits, as discussed in various product introduction presentations and materials.

It should be noted that, at the time this cutaway was created, the product had not yet been introduced anywhere in the world, so strict confidentiality measures had to be followed.  In addition, the actual powerhead that was used for the cutaway was one of only four in the world at the time, so a replacement was not available.  Add in the fact that we only had a few weeks to get this fully prepared and on-site, and it’s plain to see there was absolutely no room for error!

You’ve heard it said that “a picture is worth a thousand words”.  Having this cutaway as a teaching tool was equally as invaluable.  In short, the level of detail shown in the cutaway Calco prepared stole the show, and made my job a lot easier.  It’s why I’ve used them 3 times previous, and will call them again next time I need cutaway services.

David Meeler

Product Marketing and Information Manager

2009: The Year in Review

As is typical at the end of the year CalCo is reflecting on the past twelve months. There were some unique and creative product displays, cutaways, 3-D models and POP displays created this year.  A few of them are included below for your enjoyment:

And finally, some believe that 2009 was a year down the toilet, although that was not the case at CalCo we still spent some time with one….

CalCo looks forward to another interesting year!

CalCo’s New Brochure is Now Available

Fresh for 2010 Calco has developed a new brochure showing all of the services offered and some examples of the quality craftmanship that is synonymous with the CalCo name.  CalCo has been offering quality tradeshow displays and cutaways for over 50 years, especially to industrial product manufacturers.   Now see some of the other services available such as 3-D models or prototypes, working models, special lighting, custom bases, corporate gifts, POP displays and other tradeshow or marketing products.  You can count on CalCo as a turn-key solution for your sales and marketing needs.

The front and back cover of the new brochure are shown below, and the full PDF can be downloaded here. (right click and choose “Save As”)

To get a look inside our new brochure please send your information (name, company and address) to brochures@calcocutaways.com.  You will receive one in the mail right away so CalCo can help you start the year right with some new ideas to show your product in its best light because “Your Product is Our Profession”.

The Buck Stops Here

Your company uses a variety of vendors for certain products or services every day, making make life easier for everyone. So do we.

Your company probably uses a few providers that actually make life more difficult for you or your coworkers. Same here.

On Monday one of our primary vendors emailed to let us know that our project with them was complete. . .Great.

This was typical and expected. . .

However, the details on getting the order back to us were left out, forcing us to stop what we were doing, contact them about it and make these arrangements ourselves. Done.

Once the items were received, we found quality issues on practically every piece that was delivered. Where was the quality control??

We would have sent the entire order back to be redone from scratch, except that we needed these pieces for a larger project that our client was expecting on time. We had to stop what we were doing (again) and fix every mistake and flaw to bring this project back up to our high standard of quality, (which our client expects).

Everything worked out in the end, our client was thrilled with the final result and his coworkers were equally impressed with the craftsmanship and attention to detail, (and the shipping was arranged without our client’s involvement whatsoever).

So the extra effort on our end resulted in a great experience for our client. We love that.

The vendor’s actions, on the other hand, had to be managed, monitored and corrected.   Is this the case with some of your providers?

Communication and responsibility are the landmarks of a company you can trust for the long term. The reason companies like CalCo have been around for over half a century, is because they are trusted, respected and are the go-to guys when quality and professionalism are important.

Did you know that CalCo can handle your POP displays, your screen printing, your photography, your display storage, your prototyping, your sales cases, your website design, your 3D animation, your metal finishing, your large format printing, your digital image manipulation, and many of the other items you struggle with every day?  It’s true.

Please call or email to see if your project can be handled correctly this time by CalCo, let us handle the problems so you can just sleep easy for once.

Cutaway your Product Line and See the Impact

Recently CalCo worked with Kimray to create cutaways that spanned a large majority of their product line. You can see the incredible impact this has in their office building as well as when traveling to tradeshows.

Cutaways are invaluable sales tools whether they are traveling to tradeshows or with salespeople on calls and as a bonus the top photo shows that when your cutaways aren’t being utilized for sales they can make a huge impression on visitors to your office or even your own employees.

Cutaways are interactive.  Prospective buyers can see and touch the features that make your product better than your competitors.  In many cases the unit can be turned or motorized so the buyer has a better understanding of the function and design.  And with a stand out paint job your product begs to be noticed!

If your products could use some help to show themselves in their best light, give CalCo a call at 847/639-3858.  At CalCo, “Your Product is Our Profession”.

Looking for a Pump Cutaway?

A cutaway can be used for many applications;  at a tradeshow booth, in a training session for engineers and technicians, at a sales call with customers, in a lobby to show off your latest design or in an investors relation meeting to emphasize the uniqueness of your product.

CalCo has been supplying the top pump manufacturers with high quality pump cutaways for over 50 years. They have tackled every kind and every size of pump and are always up for a new challenge. From one pump for a show to one hundred for a distributor program they can handle your cutaway needs.

Look through the gallery below and you can see many kinds of pumps that have been cutaway to show the internal components and how the components interrelate. Your unique design is emphasized and with lighting or paint the main features you want to focus on can be highlighted.  Add a base and permanent shipping container, custom designed specifically for your pump, and your product is ready for anything.

To see more dazzling pump cutaways please visit www.CalCoCutaways.com and enter the Cutaway Gallery.

Damaged Freight? CalCo Has You Covered.

Does this picture look familiar?

Products get damaged during shipping all too often. Fortunately, at CalCo we can make your damaged product look as good as new. There is nothing more frustrating then getting ready to go to a show and finding that your display piece has been scratched, dented or severely damaged while it was being shipped.

If you need to have your product repaired , repainted or rechromed give CalCo a call at 847-639-3858 and have it made to look like new again.

Cutaways: Tips for Maximizing this Unique Tool

Of the many ways available to explain the benefits and advantages of your product line to people, you probably already know that there is a great deal of value in getting the actual product into the hands of potential clients or investors, right?

Cutaways are about the highest form of education mixing with a “real world” feel that is available for many physical products.

There is a significant advantage that is gained by giving someone this physical connection with your products. Are you maximizing the edge that this type of hands on experience can give??

Let’s look at many of the people can benefit from the educational nature of this type of tool:

• The end user (educational and memorable)
• The potential and current investor
• The sales person (descriptive and interactive)
• Trade show staff and visitors (draw and discussions)
• Field service personnel (education)
• Your end user’s service department
• Distributor networks (point of purchase)
• Website visitors
• Direct mail recipients
• Marketing department (website and brochure/catalog development)
• Investor relations representative

Many companies are only taking advantage of a slim cross section of these opportunities, and some are taking advantage of close to all of them. . .

Even a single cutaway can be used in almost all of these areas if managed correctly. Most times it makes sense to make these educational tools widely available, as knowledge leads to understanding, and let’s face it, when everyone knows why your products are the best, your main focus will be on filling orders!!

CalCo reworks displays to look as good as NEW

If you have a display or cutaway that is beginning to show its age we are happy to rework it. After being shipped from show to show and being handled and touched by countless people every display can begin to show some wear. Whether it needs a new paint job or you want to add a cutaway section you can send it to us and feel confident that we will do our best to make it look as good as new even if we didn’t do the original work. Save some money on shipping and do it when you are at a show near Chicago!

If we can do this…….

                       Before                                                                                After

                                                                                                                                                         then we can do almost anything!

                     Contact us at news@calcocutaways.com or 847/639-3858