Trade Show Outlook for 2012

While the economy seems to be picking up and unemployment is on the decline there are still questions about the future of the economy and the outlook for 2012.  For many manufacturing companies there has been a decline in marketing budgets in recent years and the decision whether to invest in attending trade shows has been challenging. Some positive news is finally emerging though.

Recently the Center for Exhibition Industry Research (CEIR) released their report on the “The Changing Environment of Exhibitions”.  One aspect of the report looked into executives opinions about the importance and benefits of exhibitions and their future.  The result summarized by CEIR Research Director Nancy Drapeau is that  “the overall findings from this study indicate that business-to-business exhibitions are an integral part of a company’s marketing mix today and will continue to be so in the near term.”

Other findings indicate the most important factors when deciding to exhibit are:

Quality of Attendees – 84%
Favorable ROI – 54%
Positive Past Performance – 50%

While much information was gathered we think it speaks well to the 2012 trade shows that “99% of surveyed marketing executives identified a unique value of business-to-business exhibitions that is not provided by other marketing channels. The most popular value is the ‘ability to see a large number of prospects and customers over a short period of time,’ selected by 60 percent of executives.”  With this kind of endorsement hopefully the decision to travel to trade shows will be much easier in the future.

If CalCo can help you with any aspect of your trade show display please call us at 847/639-3858 or contact us.

Join CalCo Cutaways on LinkedIn

CalCo Cutaways has a new company profile on Linkedin.  It is just another way for our customers and friends to find us and keep up with the latest services we offer. Connect with us to see the latest news, new services and the trade shows we are visiting.  You can also connect with our sales team to ask questions and get answers.

Now,  in addition to the old fashioned phone call at 847/639-3858, you can visit our website at www.CalCoCutaways.com, “like us” on Facebook, get an RSS feed from this NEWS site and now join us on LinkedIn.  With so many easy ways to contact us there is no reason not to ask about the new projects on your list.  Get us the details and we can provide some ideas and a free quote.

CalCo: Making Cutaways Longer Than McDonald’s Has Been Making French Fries

Sometimes history goes back such a long way, it is difficult to fully grasp what a phrase like “for over 50 years” really implies. In fact, CalCo is getting close to the 60 year mark, and with this landmark anniversary comes a treasure trove of knowledge and experience.

CalCo has been around as long as the Corvette and WD40. In 1953, most Americans were enjoying the first issue of TV Guide, now that television was becoming a common electric appliance in the home. Ernest Hemingway received the Pulitzer Prize for ‘Old Man and the Sea’ and Elvis Presley had just graduated from High School.

Since that time, the cutaway has remained practically unchanged as a valuable tool for:

• Equipment training
• Sales presentations
• Trade show/lobby displays

RegO regulator cutaways, 1971

RegO regulator cutaway, 2011

It was once said that the Polaroid camera, the fax machine and even email were each going to spell the end of the physical, real-life cutaway. Even today rapid prototyping and lightweight modeling technologies seem to threaten the need for this specialized service.

The fact of the matter is that nothing can replace the understanding and sensory communication that a true cutaway offers. “This cutaway is an actual product; the same one you will be buying, maintaining or investing in”, they seem to say.

“THIS is the actual casting quality. Touch these seals yourself.  These gears mesh together as smoothly as when you turn this handle”. What can possibly take the place of an experience created only by a unique and custom version of your product, made by experts that know how important this experience is to your audience?

Only a company that has evolved alongside much of the technology that comes through the door can fully understand the subtleties and unique characteristics included in each one.

Do you want quality? CalCo craftsmen average a staggering 11+ years of experience

Do you want reliability? CalCo stands behind all promises of cost and timing

Do you want dependability? Many current clients have been using CalCo for decades, some since the very beginning

Do you want flexibility? Every day CalCo handles custom requests for everything from signage and lighting to animation and sales kits. What do you have on your plate that you’d like to see come to life?

Let’s step back for a moment:

How can you tell a do-it-yourself wall painter from a professional? The edges. That place where the new paint stops and the ceiling or unpainted wall begin. That place where a clean, straight and even line running the entire length of the corner is the simplest to imagine, yet most difficult to achieve.

CalCo has been working on the ‘edges’ for almost 60 years, and the magic of a CalCo cutaway is not in how even the paint is, or how all the cuts line up perfectly, or even how simple but very effective the cut design is. . .

The magic is in how much conversation the cutaway spurs about your product and its many benefits and advantages. The magic is in how many orders are placed within viewing distance of a cutaway. The magic is in knowing that this process works year after year after year after year. . .

Contact CalCo at 847/639-3858, click here for contact information or find us on Facebook.

Ideas for Trade Show Displays from CalCo

Our goal is to make your job of displaying your product easy whether it is at a trade show, at a sales call or in a training center.  We want to provide a customized solution for your product to show it in its best light.  Your satisfaction is our first priority.  With that in mind we have written some in-depth articles with ideas for displaying your product and we are trying to give you new ways to get information.  We have posted some informative articles about engine cutaways, trade show displays, shipping containers/case options and working models.  These articles give an overview of some choices for your displays and what CalCo can help you create.  Click on the links below to read these articles:

http://ezinearticles.com/?Tradeshow-Display-Options-for-Industrial-Manufacturers&id=6031914

http://ezinearticles.com/?Working-Models-Stop-Traffic-at-Trade-Shows&id=6148995

http://ezinearticles.com/?Engine-Cutaways:-How,-Why,-Who&id=5807313

http://ezinearticles.com/?Find-the-Right-Freight-Shipping-Container-or-Case-to-Handle-Your-Trade-Show-Displays&id=6314075

In addition, CalCo has a Facebook Page!! “Like” us on Facebook and get all the latest NEWS from CalCo directly. Browse our photos for ideas, ask questions and let us know what you think. We want to hear from you!

Get more ideas on our website at www.calcocutaways.com or look through our past articles on this site. To contact us call 847/639-3858,  click here for more information or visit us on Facebook.

“Your Product is our Profession!”

Dave Kasper, CalCo’s Senior Consultant, Has ALL the Answers

CalCo has been in business for almost 60 years. The reason – the people who work here and their dedication to getting a job done right and on time.   Dave Kasper, our Sales Manager, is a key component in our success.  Dave has been with CalCo for 9 years and has become indispensable due to his ability to come up with new and innovative ideas and to work with our customers to make sure they get exactly what they want.  Talking to Dave on the phone can turn a project around completely because he not only quotes, coordinates and communicates with you about your project but he also develops new ways to display them.  Recently he designed a large pedestal with multiple levels of display space which we constructed based on his designs.  He also developed a waterjet cut acrylic fire hydrant for a display which was lightweight and easy to transport.  He has designed many point of purchase layouts and has helped customers develop animation, 3D models, prototypes, displays and cutaways of every type. Although we have an archive with all projects we have completed it is sometimes easier to go and pick Dave’s brain.

Some of Dave’s ideas are shown above and some of his beliefs are explained below.

What is CalCo’s first priority?

Customer satisfaction.

What makes CalCo different from its competitors?

Honestly CalCo is one of those places that is more like a consulting firm for your marketing, sales and training departments. It is difficult to know about so many technologies and possibilities for your displays, and it is nice to be able to speak with someone who can offer suggestions that you may have never thought of otherwise.

What information do you need to know before beginning a project?

The first place we like to start is getting a good understanding of where your displays will be used, and in what context. Is this a training seminar, a trade show exhibit or a sales tool for road warriors, etc. . . Next is what story are you looking to tell with your project; how a product works, what the new upgrades look like and what they mean or even “We are number 1″! Once we get into the finer details and pricing/timing estimates, we will need some drawings or photos with dimensions to get started. From there we will take care of everything else, from asking additional questions, providing examples where needed and nailing down the shipping details in advance of that glorious day!

Whether you have a good idea of the type of display that you want or you need some good ideas, Dave can help.    For a free quote or to discuss your next project contact CalCo at 847/638-3858 or click here for more information.

WEFTEC and CalCo in “THE BIG EASY”

Every year a CalCo representative attends one of our favorite trade shows, WEFTEC!!    If the expo is held in Chicago, Orlando, Los Angeles, or the great welcoming city of New Orleans we, along with the displays we take pride in, will be there.   We enjoy visiting with long time clients at the show, like DeZurik, Global Pump, Gorman Rupp, Milton Roy, Pentair and Sulzer among others, to ensure that their products are being represented to the highest degree and to shake hands and meet new companies and people involved in the “water world.”   There is always an excitement about the ever developing industry of water handling and the ways to better serve clients and their needs and this year was no exception.    Both the exhibitors and the attendees exuded a feeling of extreme optimism that filled the room about what lies ahead in the near future and beyond.

“…it’s great to see all these companies present and pressing through since last year…” –Greg, attendee from Texas

“…every booth I stopped at, the people were very helpful and instructive in helping me make my purchasing decision easier…” –Janet, attendee from Minnesota

“…I love visiting New Orleans!!” –everyone

CalCo, and all of its employees, take great pleasure in being able to have our cutaways and other product displays presented at WEFTEC which visually helps our clients explain the uniqueness of their products to their potential clients.

We look forward to seeing everyone again next year!!!  In the meantime click here for our contact page.

Frequently Asked Questions about CalCo Cutaways

How much do CalCo’s services cost?

Each project is different and is priced according to man hours involved, materials for bases, shipping containers or electrical parts, and outside services like plating.  We provide quotes based upon our estimates of time and material to do each job.

How long does it take?

A good rule of thumb is to plan ahead. Some projects can be turned around in a week or two, and some can be 90 days, depending upon the project. When production levels are high, lead times are longer, and it is always a good idea to get a no obligation quote in advance.  Our average turnaround time is 4-6 weeks but it is entirely dependent on our schedule at the time that your project arrives.   If necessary and if physically possible, we will adjust our schedule to meet yours and once we commit to a delivery date, you can count on it.

What do you need from me to provide a quote for my cutaway project?

The best and most effective way is to send the part with a description of the work you want done.   If your product or part is very large, transportation can be difficult, so typically we like to have a dimensional drawing along with weights and the primary materials of the product (carbon steel, stainless, aluminum, etc.)   A photo of the product is always helpful as well, along with a description of the areas you are looking to feature.  With this information we can provide an accurate estimate, which can be confirmed upon receipt of the actual product.

How do I specify where to cut on my product?

Generally, you will receive the best cutaways if you tell us what features you want to show and leave the specific cutting designs to our skilled technicians. They have the knowledge and experience to show and retain components in such a way as to show what you want in the best and least expensive way. We strive to show as much as possible in one view with as simple a cut as possible.

If I can do all or some of the work in-house, shouldn’t I?

There are three ways of looking at this question:
Financially: Because we specialize in making cutaways and displays, we are pretty darn good (and efficient) at it. Therefore, it generally takes our experts less time to do a cutaway so we are almost always less expensive than full or even incremental in-house costs.

Quality Control: We provide all cutting, clearancing, finishing and final fitting, plus basemounts and shipping containers. All these services must be coordinated, anticipating the needs of the others. At Calco you get a one stop shop that will handle all of these needs for you. We have the tools necessary to do the job right and the expertise and knowledge to make it look great.

Resources: Just because you can do something doesn’t mean that it is the best use of your resources (time and talent). Most companies are continuously assessing what they should and can do well, and then outsourcing the rest.

What else can CalCo do for me besides cutaways?

• Working Models
• Custom Stands and Basemounts
• Lighting
• Custom Fit Cases
• Custom Fit Permanent Shipping Containers
• Animation and Electronic Media
• Professional Photography
• 3-D Printing, Scale Models and Prototypes
• Point of Purchase Displays and Signage
• Custom Sales Awards and Corporate Gifts
• Web Enabled Training and Training Programs
• Metal Plating
• If you don’t see what you need, just ask!

Our Promise:

Highest Quality, Great Value and Guaranteed On-Time Delivery.  We want our customers to be satisfied and we will do everything within our power to meet this goal!

If you have any other questions that you would like CalCo to answer please contact us by email at News@CalcoCutaways.com or by clicking the envelope in the top left corner of this window.  For more information visit our website at www.CalCoCutaways.com or click here for contact information.

Meet Dan Fierla, Senior Supervisor and Cutaway and Display Expert, at CalCo

Ever wonder how CalCo can continually make first class cutaways and always seems to know just what you wanted? We owe much of it to our production supervisor, Dan Fierla. Dan started at CalCo as part of a high school cooperative work program and has been here ever since. In his 32 years, he has moved up the ladder from high school intern to Senior Supervisor, in charge of production and managing our facility and workers. If you have worked with CalCo you may have spoken to Dan and you most likely learned that he has high standards for the work that we do. If it doesn’t meet Dan’s expectations, it is not going out the door. Customer service and satisfaction has always been a key component at CalCo and Dan is one of the reasons why. Another of his famous attributes is his dedication to time commitments. We pay close attention to deadlines and work hard to meet every one. While we always try to work projects into our schedule, we have turned away business because we could not have maintained our high standards and met the delivery date.

According to Dan the most important information that you can give us about your project is……

“information that will help me to make your project have that just right look.  Details like, what are you trying to show with this cutaway/display?  Is it the size/type of the internal parts you want to showcase? Or is it something special that separates your product from the competition? This information helps me to design the cuts to show what the customer needs and wants to see.”

His favorite project that he has completed is…..

“I had the honor to work on and am very proud of a Double over head cam V6 marine engine for a large engine manufacturer. This project from start to finish was done right.  David Meeler from their marketing department, came to Calco, told me all of the features he would like to show, which helped me to machine the engine and give it that personal touch.  Colors and color coding were all picked out by the customer. When the engine made its maiden voyage at the Florida Boat Show it was a big hit.”

Something you should know about him is……

“I get great satisfaction out of working with the other members of the CalCo team.  I am driven to make CalCo the Best it can be for both employee and customer. When I see pictures of  trade show booths like Navistar, DeZURIK and Kimray, and all of them use Calco cutaways/displays to show case their products,  I have a great sense of pride in knowing I played a part in helping them project a positive image.”

Dan’s level of experience and overall knowledge of products helps you in terms of deciding the best way to display the internal components of your product. Chances are great that Dan has the best and most cost effective way to show your products key features.  He can assist you in creating your ideal cutaway/display.  He also has innovative ideas to show off large products, create working models or design custom stands.

If you have a project that you are interested in discussing, give CalCo a call at 847/639-3858, email us at news@calcocutaways.com or click here for our contact page.

CalCo: Your Turn-Key Solution for Product Displays

CalCo likes a challenge! We have been in the business of solving our customers problems for almost 60 years.

CalCo started in 1953 as a cutaway shop taking products and cutting away a portion to show the internal parts since they can be a valuable selling tool.  We have come a long way over the years by adapting to customer needs and changes in product displays.  In that time, we have become a turn-key solution for our customers by adding new services.  Did you know there is a place you can go to get all of your product display needs performed at the same time?

In addition to cutaways,  CalCo provides :

• Working Models with or without a cutaway
• Product Displays
• Sales and Training Aids
• Lighting
• Custom Basemounts
• Custom Shipping Containers
• Acrylic covers  and Displays
• Point-of-Puchase Displays
• Custom Cases
• Scale Models and Rapid Prototyping
• Three Dimensional Printing
• Animation
• Sales Awards
• Corporate Gifts
• Plating
• Training Programs
• Professional Photography
• Waterjet Cutting

CalCo can solve your trade show or product display problems with just one phone call!  A typical project now involves creating a cutaway, attaching a brushed aluminum base or custom rolling basemount, building a custom shipping container and a shooting a professional photography session before the project is completed and shipped back to the customer ready to go directly to a trade show or presentation.

If you need help with your trade show, sales or training needs, call CalCo at 847/639-3858 or click here for our contact page and let us make your idea a reality!

2009: The Year in Review

As is typical at the end of the year CalCo is reflecting on the past twelve months. There were some unique and creative product displays, cutaways, 3-D models and POP displays created this year.  A few of them are included below for your enjoyment:

And finally, some believe that 2009 was a year down the toilet, although that was not the case at CalCo we still spent some time with one….

CalCo looks forward to another interesting year!

To contact CalCo call 847/639-3858 or click here for our contact page.