Signs of Economic Recovery -What should you do to get ready?

Now that the rays of a recovering economy are starting to shine on many industries, the time is right to get ahead of your peers and grab the lion’s share of the upcoming new business.

This means getting in front of them with your best and latest development along with a compelling offer or story. When telling your story, you need to present the information in an easy to comprehend manner in order to make a favorable and memorable first impression.

Many times industrial product sales require in person interaction or a trade show environment to engage the audience and to tell the full story. Both of these venues are expensive and time consuming so it is imperative that you have everything you need in advance to make your presentation meaningful.

When it comes to product presentations that are expertly crafted, CalCo can be trusted to convey the desired message for your product in the most professional manner. Whether a simple cutaway will suffice to show a hidden feature, or an interactive digital presentation is more suited to this end, CalCo has the tools to quickly and efficiently create a winning product exhibit.

Some of the most popular services by request are:

Product cutaways and painted displays
Motorized or hand actuation products
Passageway and part colorization
Internal and external lighting effects
3D animation and interactive online presentations
Full color scale modeling and prototyping
Plus YOUR IDEAS for the ultimate presentation

The past is behind us, and now is the time to move ahead and get that new market share before your competition does. Take advantage of the enhanced outsourcing capabilities available at CalCo to move with your best foot forward.

As we begin this upturn, get started while your competition is still recovering and build your sales and marketing program to take advantage of the many opportunities on the horizon. Get your customers, and the industry as a whole, excited about your new offerings with some innovative marketing displays or presentations for your next tradeshow or sales call.

Cutaway your Product Line and See the Impact

Recently CalCo worked with Kimray to create cutaways that spanned a large majority of their product line. You can see the incredible impact this has in their office building as well as when traveling to tradeshows.

Cutaways are invaluable sales tools whether they are traveling to tradeshows or with salespeople on calls and as a bonus the top photo shows that when your cutaways aren’t being utilized for sales they can make a huge impression on visitors to your office or even your own employees.

Cutaways are interactive.  Prospective buyers can see and touch the features that make your product better than your competitors.  In many cases the unit can be turned or motorized so the buyer has a better understanding of the function and design.  And with a stand out paint job your product begs to be noticed!

If your products could use some help to show themselves in their best light, give CalCo a call at 847/639-3858.  At CalCo, “Your Product is Our Profession”.

Spherical Fitting Display Uncovers Mystery

Sometimes a product is so well engineered, that only a hands-on demonstration can provide the “ah-ha” moment that commonly signifies clear understanding.

This was the case with the Mueller NO-BLO® Spherical Stopper Fitting display as shown recently at the AGA Show in Pittsburg:

“The spherical fitting was a huge hit with our people and the customers. It succeeded in garnering increased interest in the product, which has been out for several years. Our people praised it. Many people stopped to show their associates how such a fitting works. . . It was fun to watch peoples’ faces when they rotated the piece and finally saw how this thing works.”

Robert Abbott
Mueller Co.

The display incorporates a hidden bearing that allows the lower hemisphere of the display to be rotated 180 degrees, thus changing the direction of flow from side facing to bottom, or vice versa.

The fitting is suspended from the top in order to create this simulation, and the rotation indexes into each position to hold it in place.

Giving an audience the ability to manipulate and operate your products is an experience they will take with them long after the event is over.