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  • AHR 2018, Amazing!

    Posted on January 29th, 2018 admin No comments

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    AHR 2018 is the worlds largest HVCAR exposition, and it just unleashed in Chicago with a packed floor, thousands of exhibitors, and tens of thousands of attendees.

    This year CalCo is proud to have played a part in one of the best products of the year, the Copeland Scroll Compressor by Emerson, which was awarded the 2018 Innovation award in the Cooling category. CalCo worked hard to get a brand new display built for Emerson in time for the show, and the attention it is receiving is remarkable.

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    All across the floor were examples of great products and ground-breaking technology. Specializing in technical showpieces, CalCo’s work could be seen from aisle to aisle. From brand new product launch pieces to rugged travel displays that continue to show well, CalCo’s contribution to the amazing floor show was easy to see.

    If your product deserves the floor at your next show or event, have CalCo take the stress and detail work out of the process and make showing up with a bang the easy part. This give you time to figure out how you’re going to fill all those orders!

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  • Visual Merchandising 101

    Posted on January 26th, 2018 admin No comments

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    Visual merchandising is an important part of any sales-related industry. This is especially true when you consider the importance of trade shows for industrial professionals. There are tons of similar products and many potential buyers trying to determine which product to move forward with.

    That’s where the importance of visual merchandising comes in. It allows you to generate more sales in smaller amounts of space. When you succeed at visual merchandising, you draw in the attention of prospective customers while simultaneously displaying your products, their benefits and what sets them apart from the competitors.

    Luckily, in order to be successful in visual merchandising, you don’t need to be an artist. However, it does take a little bit of science and aesthetic value.

    Think about your target customer

    When you know your target customer, inside and out, you will be able to create more effective displays. You’ll be able to understand what they are looking for in and present it to them more effectively through visual merchandizing. If you need more information on what your customers want to see, take a look at similar displays or just go out and make conversation.

    Consider all of the senses

    It can be easy to forget that people have 5 senses when you think “visual” merchandising. However, in order to be truly successful, try bringing the other senses into your display. One of the best ways to do this at an industrial trade show is through sound and touch. Let them hear how your product sounds and use a cutaway so that they can touch parts of your product that are usually hidden away.

    Like goes with like

    When you pair things that go together, it increases the likelihood that people will buy more from you. It saves them time and allows them to see things in groups of categories instead of single items. If you have multiple products that work well together, play them next to each other so that your customers can visualize them in motion.

    Remember that change is important

    When your product changes, make sure that you change out your visual marketing. It is crucial to keep everything up to date, especially when using cutaways.

    At Calco Cutaways we focus on making your job easier. We want to take your company’s visual merchandising to the next level, which is why we focus on utilizing cutaways. Our professionals help provide a customized marketing experience to display your product in it’s full capacity. Contact us today for a consultation or quote.

  • The Importance of Proper Displays for Marketing Your Product

    Posted on January 26th, 2018 admin No comments

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    One of the most important things that you can do to ensure the success of your product is marketing. It lies at the center of any business’ growth and development. When you successfully market your products or services, people begin to know your brand and seek you out independently. However, marketing is an art form and utilizing the proper display can either make or break your efforts.

    Since marketing needs to be artistically strategic, you need to take into consideration the appearance of your display along with the purpose. It needs to do something for your prospective customers so that they will stop and inquire more information. Aesthetics play a huge role in this. Yes, you may have a product that beats the competitors but people aren’t likely to know this unless it first draws them in visually. Making your marketing display visually appealing can be difficult depending on the product that you are selling. One of the most innovative ways to improve your products appeal is by utilizing cutaways – cutting a product in order to show both the internal and external parts.

    Another huge part in the proper display of marketing is being able to show the function and design of a product. This helps to set your product apart from the rest by showing the unique advantages that you have over your competitors in minuscule details. Again, cutaways help you achieve this by exposing the internal working parts of each product design.

    Cutaways help you market your product using the “wow” factor. At Calco Cutaways, we are here to achieve that. We utilize cutaways of your products in order to expose the internal components of durable goods. It creates a visual appeal to prospective buyers and even the general public. The products that we focus on, but not limited to, include engines, pumps and motors. The reason this is so successful is because it is a very unique way of marketing. If you’re interested in creating a display that takes your marketing to the next level, contact us today.