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  • Is your trade show booth ready for Mid-America Truck Show (MATS), Offshore Technology Conference(OTC), Hannover Messe or the Bauma Show?

    Posted on March 7th, 2013 admin No comments

    Over the past few years, some companies have changed focus and are attending either the larger trade shows or more specialized trade shows instead of going to a wide range of shows each year.   That makes the shows that ARE attended that much more important and makes show preparation a crucial component of success.  At CalCo we try to stress the importance of early planning. Before your show, you need to analyze the message you want to convey and what kind of product displays, signage and other materials can help you communicate your message in an effective manner and then give yourself adequate time to create and acquire the right materials.

    While we live in a world where we expect quick turnarounds and instanteous gratification, unfortunately, all trade show displays cannot be turned around immediately.  We get frustrated if we can’t give a customer the exact display they want due to time constraints and the customer gets frustrated too.  This problem can be avoided with early planning.  How early?? That depends on the type of display you need, the show you are attending and the time of year.

    The type of display will partly dictate the time needed for show preparation. Some small displays and cutaways can be turned around in a short time but the majority of the work we do requires 4-8 weeks. Most cutaway jobs require disassembly, cutting of each piece, painting, reassembly, creation of a custom base or stand, creation of a custom shipper.  We pride ourselves on our quality so we take the time to make sure your display lives up to your expectations and our expectations.  For other types of displays like lightweight models, 3-D printing and animation the length of time necessary depends on the complexity of the project and can vary from a few days to a few months. Advance planning will help you get the results that you need from the shows you attend.

    In addition to the time it takes to create your display, you need to consider shipping time too.  While most destinations in the US can be reached in a few days, if necessary, the charge for expedited shipping can be high.  For international destinations, weeks can be required if your display is going by ship instead of flying.  Make sure you consider the time necessary for transportation when getting ready for your show.

    Finally, the time of year can affect your trade show planning schedule since most shows occur in the spring and fall.  During these times our turnaround times can be longer due to the volume.  If we can’t meet your deadline than we won’t take your business.  We don’t like to disappoint our customers.

    If you need a display for an upcoming show and need an indication of turnaround times or types of displays that we can create, just give us a call. We are happy to help with your planning process so that you can have a successful show. We will be visiting the Mid-America Truck Show (MATS), Offshore Technology Conference (OTC) and Hannover Messe in the next few months. Let us know if you will be there too and we will stop by your booth.

    Call CalCo at 847/639-3858.  Click here for our contact information or find us on Facebook.

     

     

     

     

     

     

     

     

     

     

     

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