OTC is Right Around the Corner, Are You Ready?

The Offshore Technology Conference (OTC) is set for April 30-May 3, 2012 in Houston, TX. This is an annual event which showcases the development of offshore resources for drilling, exploration, production and environmental protection. With 2000 booths and an expected 70,000 industry leaders and buyers it should be a great show. As always CalCo is working on displays for the show already. With just 5 weeks to go time is getting very short so if you are looking to add or update a display to your booth call CalCo today!

We offer all kinds of product displays but our specialty is product cutaways and you would be surprised at some of the products that we have been able to cutaway.   The ability to show your clients first hand the internal workings of your product can leave a longer lasting impression than words alone and it enables a better understanding.  At CalCo we are always excited for opportunities to show our expertise, whether it is with products we are familiar with or new challenges that present themselves,  especially in the always expanding oil and gas industry.  From actuators, compressors, valves, to every type of pump, drilling equipment, above ground or underwater we will find a solution to display your product.  Below are some examples of products we helped display:

We will be attending OTC this year too so if you would like us to stop by your booth just let us know.  We can give you some new display ideas and get started on a quote for your product.  We look forward to seeing you and all of the new innovations for 2012.

To contact CalCo call us at 847/639-3858 or click for our contact page.

Trade Show Outlook for 2012

While the economy seems to be picking up and unemployment is on the decline there are still questions about the future of the economy and the outlook for 2012.  For many manufacturing companies there has been a decline in marketing budgets in recent years and the decision whether to invest in attending trade shows has been challenging. Some positive news is finally emerging though.

Recently the Center for Exhibition Industry Research (CEIR) released their report on the “The Changing Environment of Exhibitions”.  One aspect of the report looked into executives opinions about the importance and benefits of exhibitions and their future.  The result summarized by CEIR Research Director Nancy Drapeau is that  “the overall findings from this study indicate that business-to-business exhibitions are an integral part of a company’s marketing mix today and will continue to be so in the near term.”

Other findings indicate the most important factors when deciding to exhibit are:

Quality of Attendees – 84%
Favorable ROI – 54%
Positive Past Performance – 50%

While much information was gathered we think it speaks well to the 2012 trade shows that “99% of surveyed marketing executives identified a unique value of business-to-business exhibitions that is not provided by other marketing channels. The most popular value is the ‘ability to see a large number of prospects and customers over a short period of time,’ selected by 60 percent of executives.”  With this kind of endorsement hopefully the decision to travel to trade shows will be much easier in the future.

If CalCo can help you with any aspect of your trade show display please call us at 847/639-3858 or contact us.