Your Product is Our Profession
RSS icon Home icon
  • 3-D Animation Shows Your Product in Action Like Nothing Else Can

    Posted on June 30th, 2011 admin No comments


    Sometimes it is impossible to get your product in front of your customer whether due to size, geography or time constraints. Or maybe your product is extremely complex and it is hard for a customer to grasp all of the different parts that are working together.  In these cases your best solution is animation.  A customized animated video of your product  can show the interior through a cutaway or exploded view.  It can breakdown the various functions into understandable pieces and then put them all together to give a complete and understandable view of your product.  With animation a whole product or system can be studied, broken down into functions and put back together quickly.  Depending on the complexity of your product you can add features to stop, pause or advance the video so that different  areas can be explored.  Additional information in the form of white papers, 3-d drawings, graphs or any other data can be added and accessed easily.  Actual video of your product at work can be included and all with a script describing the attributes and competitive advantage of your product.

    New animation technology is developing all the time.  With Flash technology you have the ability to have an interactive animation that the user can start and stop to individualize their experience.  With Augmented Reality there is even more user interaction for the customer.  A piece of printed paper is used in conjunction with a laptop camera to show a three dimensional shape that can be manipulated by just moving the paper in front of the camera.  Each user can zoom in on parts they want to see better or move to look at what interests them most.  These technologies increase the individual experience for your customer and show your product in its best light.

    If you would like to learn more about how to animate your product give CalCo a call at 847/639-3858 or click here for more contact information.

    Comments are closed.