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  • A True Custom Engine Display Story

    Posted on February 16th, 2011 admin No comments
    before after engine photo

    Before and After

    With over 130 years of German engineering and expertise, Deutz Corporation consistently presents themselves as leaders in the industry through memorable and well executed branding and marketing efforts.

    When Deutz had an opportunity to rework one of their temporary training engine displays into a full fledged tradeshow exhibit, they turned to CalCo and their equally stringent quality commitment and standard.

    CalCo was able to match a standard paint scheme set in Germany just by inspecting an existing display and using their vast knowledge base and ability to think on their feet to recreate their winning design. This included a textured paint finish with a satin sheen in both Deutz red and silver, as well as a gold finish plating process that was indentified and duplicated as well or better than the example display.

    CalCo’s ability to match existing display schematics or branding specifications allows for the seamless introduction of an alternative to creating displays in house to free up valuable expertise that can concentrate on other hot areas instead.

    Deutz also had a brilliant idea on how to accentuate some of their exhaust after-treatment components that install onto a factory engine. The idea . . . to make the engine all but ‘disappear’ to instead feature the additional components while still showing how these innovative parts connect to an engine.

    The engine block was recreated using clear acrylic panels mounted to the stand in parallel formation, and the after treatment parts were displayed as if they were bolted right to the phantom engine.

    Acrylic Display

    Acrylic Engine Display

    The look was impressive and amazing, and according to Nolan Madden of Deutz Corporation,“Our new EAT display was the star [of the show] , garnering nothing but accolades from customers and colleagues alike.”

    When your presentation on the sales floor or in the field needs to be expertly deliberate and reflective of your commitment to excellence, trust the 50+ years of industry experience of having already solved the potential problems everyone else will be having.

    Give CalCo a call at 847-639-3858 or contact CalCo to discuss your great ideas and turn them into a dazzling reality!

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