An Expert Agrees “It’s What’s on the Inside That Counts…”

It’s what’s on the inside that counts…

How many times have truer words never been spoken?  When recently introducing our newest outboard engine, this was truly where the story lie…on the inside.

I immediately thought of using a cutaway of this new engine to show prospective customers the game-changing thinking and technology inside it.  Having used CalCo’s services in the past, the cutaway they expertly prepared helped greatly by allowing me to both show and explain the internal technology that makes our new V6 outboard powerhead so one-of-a-kind.  In fact, numerous customers commented on the cutaway’s ability to help them see and understand the features that created the benefits, as discussed in various product introduction presentations and materials.

It should be noted that, at the time this cutaway was created, the product had not yet been introduced anywhere in the world, so strict confidentiality measures had to be followed.  In addition, the actual powerhead that was used for the cutaway was one of only four in the world at the time, so a replacement was not available.  Add in the fact that we only had a few weeks to get this fully prepared and on-site, and it’s plain to see there was absolutely no room for error!

You’ve heard it said that “a picture is worth a thousand words”.  Having this cutaway as a teaching tool was equally as invaluable.  In short, the level of detail shown in the cutaway Calco prepared stole the show, and made my job a lot easier.  It’s why I’ve used them 3 times previous, and will call them again next time I need cutaway services.

David Meeler

Product Marketing and Information Manager