Customized Point of Purchase (POP) Displays

Are your products in view when it’s time to make a purchase?

Hire a POP display to be your full time sales tool.

Point of Purchase Displays can be used in traditional ways at retailers or distributors but they are also great sales tools.  CalCo can custom design a POP display for your product which can be utilized in many ways. A well done POP display can not only provide information about your product but it can grab attention.  It draws consumers to investigate your product first and ultimately buy it over your competitors because information and awareness make the sale.

POP displays are typically used to promote new lines or products but even an older product can benefit from the being in the spotlight.  People are drawn to POP’s because they are visually compelling but also because they tell a story about your product by showing its benefits.  Often this can be the deciding factor in making the sale.  The point is to get your product visible and show the unique attributes which make it superior to your competition.

POP displays are made from a variety of products and in a variety of ways.  Some are simple while others are very complex.   There are as many kinds of POP displays as there are products. We specialize in working with industrial products and making them accessible and easily understood. For this reason our POP displays are high quality and durable so they can withstand some of the different environments in which they are displayed.  Our POP’s have been used in warehouses, lobbies, distributors offices, and have traveled on sales calls.  There are a myriad of possibilities when it comes to designing your display.  Let CalCo know how you want to use it and we can help you come up with a great design that will attract attention, give your customers knowledge of your product and ultimately, make you look good.

To contact CalCo call 847-639-3858 or click here for contact information.