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CalCo’s New Brochure is Now Available
Posted on December 31st, 2009 No commentsFresh for 2010 Calco has developed a new brochure showing all of the services offered and some examples of the quality craftmanship that is synonymous with the CalCo name. CalCo has been offering quality tradeshow displays and cutaways for over 50 years, especially to industrial product manufacturers. Now see some of the other services available such as 3-D models or prototypes, working models, special lighting, custom bases, corporate gifts, POP displays and other tradeshow or marketing products. You can count on CalCo as a turn-key solution for your sales and marketing needs.
The front and back cover of the new brochure are shown below, and the full PDF can be downloaded here. (right click and choose “Save As”)
To get a look inside our new brochure please send your information (name, company and address) to brochures@calcocutaways.com. You will receive one in the mail right away so CalCo can help you start the year right with some new ideas to show your product in its best light because “Your Product is Our Profession”
For more ideas visit our website at www.calcocutaways.com , click here for contact information or call 847/639-3858.
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Customized Point of Purchase (POP) Displays
Posted on December 8th, 2009 No comments

Are your products in view when it’s time to make a purchase?
Hire a POP display to be your full time sales tool.
Point of Purchase Displays can be used in traditional ways at retailers or distributors but they are also great sales tools. CalCo can custom design a POP display for your product which can be utilized in many ways. A well done POP display can not only provide information about your product but it can grab attention. It draws consumers to investigate your product first and ultimately buy it over your competitors because information and awareness make the sale.
POP displays are typically used to promote new lines or products but even an older product can benefit from the being in the spotlight. People are drawn to POP’s because they are visually compelling but also because they tell a story about your product by showing its benefits. Often this can be the deciding factor in making the sale. The point is to get your product visible and show the unique attributes which make it superior to your competition.
POP displays are made from a variety of products and in a variety of ways. Some are simple while others are very complex. There are as many kinds of POP displays as there are products. We specialize in working with industrial products and making them accessible and easily understood. For this reason our POP displays are high quality and durable so they can withstand some of the different environments in which they are displayed. Our POP’s have been used in warehouses, lobbies, distributors offices, and have traveled on sales calls. There are a myriad of possibilities when it comes to designing your display. Let CalCo know how you want to use it and we can help you come up with a great design that will attract attention, give your customers knowledge of your product and ultimately, make you look good.
To contact CalCo call 847-639-3858 or click here for contact information.




