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  • Yamaha’s New Engine- Making Big Waves

    Posted on August 7th, 2018 admin No comments

    XTO Aussie 1

    This year Yamaha released a new outboard engine, the massive 5.6L V8 425 XTO. This groundbreaking engine was redesigned from the propeller up, and CalCo Cutaways was brought on board to create engine cutaways to help the Yamaha team feature some of the new design features within the context of the engine itself.

    In addition to dozens of cutaway areas featuring details such as the new quad thermostat layout or the exhaust relief design, hidden individual lights are wired in to illuminate specific areas on demand to help direct attention during the conversation.

    An engine cutaway like this typically takes about 3 months to create from the initial design to the finished product. Many features of cutaways can be added or removed to create the perfect balance for your product’s individual story.

    Inside and out, the 425 XTO engine cutaway is one of the finest examples of its kind in the world, thanks to a meticulously designed engine combined with an expertly crafted cross section.

    Please call 847-639-3858 to ask how you can find out more about having your own show-stopping display built in time for your next big event.

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  • AHR 2018, Amazing!

    Posted on January 29th, 2018 admin No comments


    AHR 2018 is the worlds largest HVCAR exposition, and it just unleashed in Chicago with a packed floor, thousands of exhibitors, and tens of thousands of attendees.

    This year CalCo is proud to have played a part in one of the best products of the year, the Copeland Scroll Compressor by Emerson, which was awarded the 2018 Innovation award in the Cooling category. CalCo worked hard to get a brand new display built for Emerson in time for the show, and the attention it is receiving is remarkable.



    All across the floor were examples of great products and ground-breaking technology. Specializing in technical showpieces, CalCo’s work could be seen from aisle to aisle. From brand new product launch pieces to rugged travel displays that continue to show well, CalCo’s contribution to the amazing floor show was easy to see.

    If your product deserves the floor at your next show or event, have CalCo take the stress and detail work out of the process and make showing up with a bang the easy part. This give you time to figure out how you’re going to fill all those orders!












  • Visual Merchandising 101

    Posted on January 26th, 2018 admin No comments


    Visual merchandising is an important part of any sales-related industry. This is especially true when you consider the importance of trade shows for industrial professionals. There are tons of similar products and many potential buyers trying to determine which product to move forward with.

    That’s where the importance of visual merchandising comes in. It allows you to generate more sales in smaller amounts of space. When you succeed at visual merchandising, you draw in the attention of prospective customers while simultaneously displaying your products, their benefits and what sets them apart from the competitors.

    Luckily, in order to be successful in visual merchandising, you don’t need to be an artist. However, it does take a little bit of science and aesthetic value.

    Think about your target customer

    When you know your target customer, inside and out, you will be able to create more effective displays. You’ll be able to understand what they are looking for in and present it to them more effectively through visual merchandizing. If you need more information on what your customers want to see, take a look at similar displays or just go out and make conversation.

    Consider all of the senses

    It can be easy to forget that people have 5 senses when you think “visual” merchandising. However, in order to be truly successful, try bringing the other senses into your display. One of the best ways to do this at an industrial trade show is through sound and touch. Let them hear how your product sounds and use a cutaway so that they can touch parts of your product that are usually hidden away.

    Like goes with like

    When you pair things that go together, it increases the likelihood that people will buy more from you. It saves them time and allows them to see things in groups of categories instead of single items. If you have multiple products that work well together, play them next to each other so that your customers can visualize them in motion.

    Remember that change is important

    When your product changes, make sure that you change out your visual marketing. It is crucial to keep everything up to date, especially when using cutaways.

    At Calco Cutaways we focus on making your job easier. We want to take your company’s visual merchandising to the next level, which is why we focus on utilizing cutaways. Our professionals help provide a customized marketing experience to display your product in it’s full capacity. Contact us today for a consultation or quote.

  • The Importance of Proper Displays for Marketing Your Product

    Posted on January 26th, 2018 admin No comments


    One of the most important things that you can do to ensure the success of your product is marketing. It lies at the center of any business’ growth and development. When you successfully market your products or services, people begin to know your brand and seek you out independently. However, marketing is an art form and utilizing the proper display can either make or break your efforts.

    Since marketing needs to be artistically strategic, you need to take into consideration the appearance of your display along with the purpose. It needs to do something for your prospective customers so that they will stop and inquire more information. Aesthetics play a huge role in this. Yes, you may have a product that beats the competitors but people aren’t likely to know this unless it first draws them in visually. Making your marketing display visually appealing can be difficult depending on the product that you are selling. One of the most innovative ways to improve your products appeal is by utilizing cutaways – cutting a product in order to show both the internal and external parts.

    Another huge part in the proper display of marketing is being able to show the function and design of a product. This helps to set your product apart from the rest by showing the unique advantages that you have over your competitors in minuscule details. Again, cutaways help you achieve this by exposing the internal working parts of each product design.

    Cutaways help you market your product using the “wow” factor. At Calco Cutaways, we are here to achieve that. We utilize cutaways of your products in order to expose the internal components of durable goods. It creates a visual appeal to prospective buyers and even the general public. The products that we focus on, but not limited to, include engines, pumps and motors. The reason this is so successful is because it is a very unique way of marketing. If you’re interested in creating a display that takes your marketing to the next level, contact us today.




  • Get into Your Customer’s Head

    Posted on January 3rd, 2018 admin No comments

    Here’s a tough question, the answer to which every sales and marketing team needs the answer:

    What kind of message sells more products?

    It’s an age-old question, and answers can be nuanced and complicated; or be very simple:

    Make it memorable.

    A thousand messages a minute come at you from all directions. Which of these do you latch onto and actually remember? Was it the complex white paper with diagrams and statistics trying to scientifically prove a point? Possibly not.

    Chances are the most memorable message was the one that involved you. Did you get to interact with the message? Was your perspective changed in a meaningful way?

    Getting your audience to remember you and your product’s benefits is paramount to success, and industrial products have the added challenge of a small (but very experienced) audience.

    Cutaways have proven themselves as a brilliant way to attract eyes with their unique look and to immediately start conversations about what’s being revealed.

    But what if you could get your audience involved even further?

    Give them a button to push. A handle to turn. A movement to watch. An action to take that makes them part of the story.

    Interactive models are the trend of the future, and CalCo has the tools and experience to get you past the hurdles of trying to tackle this yourself.

    Help your audience remember your message long after the show or presentation is over.

    The impact you make in that one moment may be a rare chance to influence a decision.

    Grab it.

  • Technician Training and it’s Importance

    Posted on November 17th, 2017 admin No comments

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    (Training cutaway from CalCo provides a hands-on reference)

    Technician training is a crucial component of any successful project or installation.

    Proper maintenance and upkeep of equipment keeps it running and out of the service area. If this equipment does reach the service department, you want it back to running condition quickly as well.

    Hands on training and technician familiarity with your machinery can make or break profitability. Keep your process firing on all cylinders by keeping your equipment in great working order.

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    CalCo creates visual training cutaways that bring your students up to speed more quickly, giving them a familiarity with the product on a visual and tactical level.

    Text books and manuals can only go so far, but a wide-open cutaway, showing how and why everything works together the way it does, speeds up understanding and brings together many ideas.

    An investment in education can save tens of thousands of dollars in lost production, broken equipment and inefficient service departments. Protect your equipment and speed up your reaction times with training cutaways.

    Give CalCo a call at +1 847-639-3858 to discuss your training team’s equipment needs.

    Photos courtesy of Antapaccay Mining Company S.A




  • How Lobby Displays Can Increase Your Revenue

    Posted on July 12th, 2017 admin No comments

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    (Image From:

    Having a lobby display or C-suite display can be very beneficial for your business. Whether you’re looking for new clients or gaining investors, showcasing an example of your best work is a great way to receive the right attention. Here are a few ways that these display can be highly effective and profitable.

    Reinforce Market Strength: A lobby is more than just a hallway that leads from one area of the office to another. It is an opportunity to highlight the professional and distinct craftsmanship of your products. Sometimes seeing is believing and nothing shows more than a customized display that emphasizes your brand.

    Add Value: A potential customer or investor both want to trust that your brand can deliver results. Having a display immediately exudes confidence in the quality of your work. The display can answer a lot of questions about your company’s capabilities, simply with a visual.

    Generate Revenue: The best way that a display can be effective for your brand is through revenue generation. If a customer or investor’s attention has been grabbed and they feel that your product adds value, there is a strong potential for customer acquisition or investor relations.

    To explore lobby or c-suite display options for your company, please contact Dave Kasper at

  • Let Us Sweat The Small Stuff (Outsourcing vs. In House Production)

    Posted on June 12th, 2017 admin No comments


    Do you make your own tradeshow displays internally? It may make sense to consider outsourcing them. There are many factors to consider such as time savings, cost management, employee time and expense, internal material availability, and the experience it sometimes requires to efficiently create a show stopping demo.

    Time Efficiency – It may seem like doing everything within your own company will save time, but oftentimes the opposite occurs and many crucial hours are lost. Your internal team already has specific tasks to do on a daily basis. It can become very time consuming to add product design to their plate.

    Outsourcing with CalCo solves this problem. Have a dedicated team that is readily available and equipped to handle the entire process with skill and agility.

    Production Loss – If your team is spending time focusing on display processing, then other things are being placed on the back burner. This usually means production profit is decreased because the process has been extended.

    When outsourcing a model, there is no reason for a stall on any production processes or profits. While CalCo creates your show model, you can take the operational time needed to stay on schedule with all your clients.

    DETAILS! – Many hands must be involved to smoothly take the process from beginning to end. This causes interruptions, multiple departments worrying about minor details and adjustments that may be needed on the fly.

    Outsourcing removes those interruptions from the workflow. CalCo specializes in creating show models for many companies and knows exactly how to do the process efficiently. Let us sweat the small stuff!

    Show Paint vs. Production Paint – CalCo understands the significance of creating a show model. While production paint serves more of an industrial purpose, we prioritize solely on using automotive “show quality” paint for all models. This creates a professional and alluring look for displays and creates a lasting impression.

    Stands and Base mounts – Having made thousands of stands and display tables over years gives you a fast, reliable and tested solution for displaying your products. You will see the rewards when your finished product showcase is both durable and attractive.

    Outsourcing needs is a decision that will greatly benefit your bottom line and your company’s efficiency without adversely affecting your image. If you choose CalCo to handle this work for you, rest assured you are in experienced hands.

  • CalCo at Acodal 2017 Show in Cartagena, Colombia.

    Posted on June 5th, 2017 admin No comments

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    (Mueller and Singer Valve Colleagues at ACODAL 2017)

    The Colombian Association of Sanitary and Environmental Engineering – ACODAL is a not-for-profit trade association.  It brings together most of the members of the water, sanitation and environmental sector. The ACODAL 2017 event had more than 2000 attendees present.

    Several institutions, researchers and industry professionals discussed aspects of sustainability in the fields of water, sanitation, environment and renewable energy. Mueller and Singer Valve were two companies that were attendance at ACODAL 2017 that are CalCo clients. Mueller is known for their innovative Water Distribution Products of superior quality. The company creates products such as fire hydrants, gate valves, and other water distribution products.

    Mueller plans to acquire Singer, a manufacturer of automatic control valves. This acquisition further positions Mueller Water Products to provide product offerings for pressure monitoring, pressure management and non-revenue water remediation with a combination of automatic control valves, pipe condition assessment and leak detection. All the attendees of ACODAL 2017 had a great networking opportunity and gained useful information about the future of the industry.

    When is your next trade show? Contact us for help with any of your trade show needs by calling us at 847.639.3858 or emailing us at


  • Inventory Cutaway Program

    Posted on May 18th, 2017 admin No comments


    You want to get your product into your distributors’ and salespeople’s hands and need a certain amount of inventory to do so. The problem is, that number changes throughout the year.

    Save time and money by having an updated stock of cutaways ready for your sales and marketing efforts. Have your latest product(s) ready to hit to road, ready for the next sales event and ready for customer meetings or trainings with CalCo’s Inventory Cutaway Program.

    What is CalCo’s Inventory Cutaway Program?

    We have different options to meet your internal inventory needs.

    Option 1: Calco holds your inventory and generates a new replenishment order when the inventory is under a specified threshold number of your choosing. We can keep all your cutaways at our location and ship them directly to your distributors, salespeople or anyone else when they want to purchase your product(s). Once we’re under the threshold number, we can order more cutaways for you.

    Option 2: You are in control for your inventory and you let CalCo know when your cutaway supply is running low so we can replenish your order.

    What are the benefits?

    Our program creates numerous benefits including:

    An automated distribution package that makes inventory tracking easier for you.

    An on-demand distributor program that allows flexibility for distributors to purchase your product(s) since demand changes.

    A better handle on inventory control since the number of products can be held at CalCo, which saves you space.

    A sense of consistency since inventory is systematic and predictable for us and for you.

    Can anyone join?

    Anyone who feels their business can take advantage of our inventory program are welcome to join.

    Is there a fee?

    There is no fee to join the program! We charge for our cutaway services (service cost is valid for up to a year) and will provide quotes for each product on a case by case basis.

    Is this useful for someone who only orders occasionally?

    This program works for everyone and is useful for anyone who is tired of keeping track of inventory, regardless of how big or small their orders are.

    CalCo can make your professional life easier by assisting you with your inventory needs. Contact Dave Kasper at for any further questions or information regarding CalCo’s Inventory Cutaway Program.